14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

newspaper classified ad (text) (169,000 circulation)

by TakenAction
11 replies
Hey guys how' it going.

I am purchasing an ad space in the classified section of a newspaper that has a circulation of 169,000 and I am looking for some help on the copywriting side.

This will be text only and for the price I'm paying I get:

5 lines and it goes about 28 characters per line.

I have 100% none copywriting experience and am looking for some help/advice.

Background on my ad:
I will be doing a CPA offer for a FREE Iphone 5 - simple email submit.

Here is what I wanted to have in the ad or something along these lines:

Win a FREE Iphone 5 With IOS
100's have won FREE Iphones
Claim yours Now!
Just go to our website below!
Limited Supplies, Please Hurry!


Wat do you guys think?

thanks!
#169 #circulation #classified #newspaper #text
  • Profile picture of the author Alex Cohen
    A good technique is to find successful other-media ads for the same promotion and swipe the text.

    For example.

    Find a banner (AKA display) ad that's crushing it. Then use nearly the same text in your classified ad.

    Or find a very successful lander and swipe the text for your classified ad.

    Alex
    {{ DiscussionBoard.errors[7555650].message }}
    • Profile picture of the author TakenAction
      Originally Posted by Alex Cohen View Post

      A good technique is to find successful other-media ads for the same promotion and swipe the text.

      For example.

      Find a banner (AKA display) ad that's crushing it. Then use nearly the same text in your classified ad.

      Or find a very successful lander and swipe the text for your classified ad.

      Alex
      Having trouble finding Email submit (iphone offer) copywriting.
      Signature

      The best thing you can do is put yourself out there.

      {{ DiscussionBoard.errors[7555838].message }}
  • Profile picture of the author TakenAction
    No one wants to edit my copy or give it their own shot?
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[7558240].message }}
    • Profile picture of the author Jeremey
      Alex's advice is pretty spot on...Can't see much need to elaborate there.

      If you're having trouble finding converting copy for "free iphone 5" offers why not just type "free iphone 5" into Google and see what you come up with? My search yielded too many offers to link to here (about 3.7 billion), so that should give you plenty to study and swipe from.

      If you're looking for someone to edit or write your ad for you, you can always post here.
      Signature
      Is Your Copy Jumpin', Jack?
      {{ DiscussionBoard.errors[7558281].message }}
      • Profile picture of the author Alex Cohen
        Originally Posted by Jeremey View Post

        If you're having trouble finding converting copy for "free iphone 5" offers why not just type "free iphone 5" into Google and see what you come up with? My search yielded too many offers to link to here (about 3.7 billion), so that should give you plenty to study and swipe from.
        There are some much better ways to research the competition. It's been about a year since I fooled around with CPA, so I don't want to offer potentially old information.

        OP - Try asking over on the CPA sub forum.

        Alex
        {{ DiscussionBoard.errors[7558406].message }}
        • Profile picture of the author Jeremey
          Originally Posted by Alex Cohen View Post

          There are some much better ways to research the competition. It's been about a year since I fooled around with CPA, so I don't want to offer potentially old information.

          OP - Try asking over on the CPA sub forum.

          Alex
          Thanks Alex...that was not my point actually but thanks again for posting some good advice....even if the OP comes back again and says "that's too hard, can't anyone just rewrite/write my ad for me?"
          Signature
          Is Your Copy Jumpin', Jack?
          {{ DiscussionBoard.errors[7558596].message }}
          • Profile picture of the author TakenAction
            Originally Posted by Jeremey View Post

            Thanks Alex...that was not my point actually but thanks again for posting some good advice....even if the OP comes back again and says "that's too hard, can't anyone just rewrite/write my ad for me?"
            I was looking for some help from people with a little more expertise w/ copywriting.
            Signature

            The best thing you can do is put yourself out there.

            {{ DiscussionBoard.errors[7558679].message }}
            • Profile picture of the author Jeremey
              Originally Posted by TakenAction View Post

              I was looking for some help from people with a little more expertise w/ copywriting.
              Good luck!
              Signature
              Is Your Copy Jumpin', Jack?
              {{ DiscussionBoard.errors[7558692].message }}
  • Profile picture of the author Steve The Copywriter
    Purely on a copywriting angle because I have no idea what CPA means or does...


    Win a FREE Iphone 5 With IOS - (what is IOS? - or I am the only person who doesn't know?)

    100's have won FREE iPhones - (be specific how many exactly? - makes it more real)

    Claim yours Now! - (Claim it a good word. But are people claiming or winning? - be honest. People will be pissed if they feel all they have to do is "claim and it's theirs." And it's not. You could say how easy it is. Or what the odds are - providing it's not massive. Or leave this line out altogether)

    Just go to our website below! - (no need to say "just" or "below" - gives you 2 extra words to use)

    Limited Supplies, Please Hurry! (how many and what is the cut off date? - make people do it now)


    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
    {{ DiscussionBoard.errors[7558784].message }}
    • Profile picture of the author TakenAction
      Originally Posted by Steve The Copywriter View Post

      Purely on a copywriting angle because I have no idea what CPA means or does...


      Win a FREE Iphone 5 With IOS - (what is IOS? - or I am the only person who doesn't know?)

      100's have won FREE iPhones - (be specific how many exactly? - makes it more real)

      Claim yours Now! - (Claim it a good word. But are people claiming or winning? - be honest. People will be pissed if they feel all they have to do is "claim and it's theirs." And it's not. You could say how easy it is. Or what the odds are - providing it's not massive. Or leave this line out altogether)

      Just go to our website below! - (no need to say "just" or "below" - gives you 2 extra words to use)

      Limited Supplies, Please Hurry! (how many and what is the cut off date? - make people do it now)


      Steve
      thanks very much!
      Signature

      The best thing you can do is put yourself out there.

      {{ DiscussionBoard.errors[7558833].message }}
  • Profile picture of the author Dain
    Originally Posted by TakenAction View Post

    Hey guys how' it going.

    I am purchasing an ad space in the classified section of a newspaper that has a circulation of 169,000 and I am looking for some help on the copywriting side.

    This will be text only and for the price I'm paying I get:

    5 lines and it goes about 28 characters per line.

    I have 100% none copywriting experience and am looking for some help/advice.

    Background on my ad:
    I will be doing a CPA offer for a FREE Iphone 5 - simple email submit.

    Here is what I wanted to have in the ad or something along these lines:

    Win a FREE Iphone 5 With IOS
    100's have won FREE Iphones
    Claim yours Now!
    Just go to our website below!
    Limited Supplies, Please Hurry!


    Wat do you guys think?

    thanks!
    My initial reaction to your ad is: "What's the catch?" I'm sure anyone reading the ad will think the same thing.

    An iphone 5 for free? Really? What's the catch?

    I would tweak it to make it more believable and overcome that objection.

    The advice above of finding an ad that is working for that same offer and swipe it, is another good idea.
    Signature
    Discover: Why online workshops generate more leads and convert more prospects into clients than webinars.
    {{ DiscussionBoard.errors[7569759].message }}

Trending Topics