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Wisdom from Jimmy Curley - Who ARE You?

by Jeremey
2 replies
Was doing some reading this morning and came across this old blog post from Jim Curley...Discussing how it's a delicate balance when writing to discuss who you are and most importantly - essentially - how that bit of information directly relates to your prospects' needs.

All of you battle-hardened veterans out there already know this...But I thought it would be good food for thought for some of the less experienced folks working on their own copy around here!

Jimmy Curley's Copywriting Tips: Who The Hell Are YOU?
#advice #copywriting tips #story #usp #wisdom
  • Profile picture of the author BrianMcLeod
    Loves me any Jimmy Curley I can read... any time.
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    Brian McLeod
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  • Profile picture of the author KingOfContentMarketing
    "And they were big fat clients too.

    Lockheed… World Savings… Bechtel… Lawrence Livermore National Laboratories… Morton Thiokol… Bank of the West… FMC… McDonnell Douglas…

    … and a host of other weighty clients… any of whom could’ve casually activated an atomic military laser beam from their office, bounced it off a low-orbit satellite, and had me evaporated right where I sat."

    Love this stuff.
    http://jimmy-curley.com/the-2-tips-t...ro-copywriter/
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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