Actually it's been going on for some time.
It reminds me of those moments.
When you're out shopping minding your own business and then suddenly...
Out of nowhere...
A salesman jumps out and surprises you!.
But you just know what's coming next.
You're dreading the pitch he's got ready for you.
Of course you've seen it all before too often.
But this is the type of approach still being used in various pieces of sales copy these days.
So the big question is:
How can we change this approach and be a bit more original and appear a bit more genuine and believable to the poor prospects that have to read some of this stuff?