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Question: Why Isn't This Squeeze Page Converting?

by rimam1
37 replies
I'm sending paid traffic to this squeeze page but it isn't converting.

Squeeze Example | Exercise Routines Blog

Any ideas why?

P.S.
I am split testing (I just didn't give the real links because I don't want to skew my results) and the traffic source is PPC for fitness related keywords.
#converting #page #question #squeeze
  • Profile picture of the author paul nicholls
    a lot depends on what traffic source you're using

    another one is how many unique views have you had to this page so far?

    many people come here and ask this question after they have had only 15 unique views etc :-)

    Paul
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  • Profile picture of the author David McGimpsey
    You could try testing it without the information below the picture (ie. try removing the "about me" and all the text so you've just got headlines, pic and sign-up box). This way everything's above the fold and attention can be more focused on the headlines and signup box.

    edit: And what Paul said.
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    • Profile picture of the author Kendrickk
      A squeeze page will not convert if it does not offer value. I would recommend that you offer something free and see what happens. Also do some testing you will find out what work once you do some experiencing.
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  • Profile picture of the author retsced
    It's your traffic - It's not targeted. The page is fine and will get a good opt in rate with the right traffic.

    P.S... The picture on the left looks no different than the one on the right. It looks like you took the first picture before a workout, and the second picture after a workout - and took it as a closeup to make it stand out more. Personally I doubt your opt ins will decrease because of this - but it would definitely be a reason for myself not signing up. But, I have experience as I've been weight training for 8 years.
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  • Profile picture of the author Broyde
    From the look of it, I would remove the about me section as well.
    To a certain extent, the page shows what you did, but it does not tell me that I can get the same results. It may be that you are just lucky.
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  • Profile picture of the author jpsween88
    This niche has so many different offers I think visitors are "scared" to leave their information. I had success in having a video next to my opt in. For example... you could have a video explaining 1 of the 6 workouts you did and then at the end say something like see the other 5 exercises by opting in to our newsletter.
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  • Profile picture of the author Andy Money
    Could be the traffic, either way I'd increase the font of the text over the opt-in. Make it more like a headline.
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  • Profile picture of the author rossm
    Could it be the photos? Because the face is covered on both pics, there's no proof its the same guy.

    That was my first impression, are people thinking, "hmmmm, this looks dodgy"?
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    • Profile picture of the author Alexa Smith
      Banned
      I'm late to the party in this thread, but Retsced already gave my opinion (#5 above). It's almost bound to be the traffic, isn't it, at least partly and perhaps mostly? I agree the pictures aren't too convincing either, but I doubt very much if that's the real problem, here.
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      • Profile picture of the author Bryan Zazz
        split-tests are your friend.
        Instead of "guessing" what the problem is,
        an alternative might be to make 2 variants of your page
        compete against each other,
        pick the winner after a statistically-relevant number of hits,
        then just "rinse and repeat" this process.
        It's not a magic pill, but this way there is little guesswork
        as you clearly will see what works and what does not.
        Best of luck...
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    • Profile picture of the author butters
      Because we all know we can't go from that to that in 15 days? I know after 15 days in the gym I don't get ripped, I could have the most perfect diet and still not look ripped after 15 days. Just a thought, in my eyes it looks scammy.
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      • Profile picture of the author scrunchie
        It's the photos.

        I didn't even read the text because the photos put me off straight away. The Day 15 photo is a little unconvincing because of the tensed pose and closeup.
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  • Profile picture of the author AlphaWarrior
    Perhaps, it is just me, but I do not see where you offer a definite benefit.

    Sure, you say that you have a great workout routine, bur what are the specific goals of the workout? To bulk up? If so, by how much? How long will it take each day and how long in total time? Is the goal to gain strength? If so, how much can someone expect to lift?

    You need to express a specific goal to a targeted audience.
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    • Profile picture of the author JohnMcCabe
      My first thought was that the photos were dodgy. My second was that you were offering an awful lot in a nine page report - it would have to be skimmed over too much to be useful. In nine pages, you're going to reveal workouts, nutrition advice and more? Yeah, right... And the way the bullets are worded scream "I got something to sell you" as opposed to the smiling father of two under the opt-in form.

      For the right visitors, this probably isn't enough to kill the opt-in, like it would for, say, a marketer dissecting it to give feedback.

      So you also have to look at just how well-targeted your visitors are. Based on what I saw, you have a narrow niche of young males who are already in some kind of decent shape and want to accelerate the process. Is this who your ads are targeting, or a more generic 'I want to get in shape' crowd?
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  • Profile picture of the author Anonymous Affiliate
    More often than not, the #1 reason for a Squeeze Page to not convert is the source of the traffic, not the squeeze page itself.
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  • Profile picture of the author Bill_Z
    My feedback:

    I don't like your headline at all. Try something like:

    Headline: "Download The Exact Simple Workout I Use To Get Ripped!"

    Subheadline "It takes less than 25 mins per day = Win"

    Get rid of this:

    "Working out like an athlete is the FASTEST way to get lean and ripped. So I decided to follow a high intensity, strength workout. I got great results really fast.
    So I decided to write a short 9 page report showing the exact workout routine I used to get ripped and muscular in 15 days. Inside you’ll also discover::"


    Put those bullets up higher.


    Get rid of the "mistake" pre-headline at the top.


    Get rid of the about you.


    Get rid of that popup on bottom right.



    Just some thoughts. Good luck!
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  • Profile picture of the author travlinguy
    Credibility. Pics without a face. Ugh. Also, they don't look like the same guy. And... the guy in after pic looks too developed for only 15 days. Not saying it's not real but as it stands now, it doesn't look real. Finally, there you are smiling, a dad of two. Who cares? People want credentials relating to the offer not warm, fuzzy family info. Good luck.
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  • Profile picture of the author aceshigh888
    I think what you need is a male model, not an amature, everyone is asking......where's the beef??
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  • Profile picture of the author Troy_Phillips
    You scared them to death when you mentioned working out for 25 minutes three times a week.

    They want results but no work.
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  • Profile picture of the author Randall Magwood
    The "Day 1" starting point and the "Day 15" starting point doesn't look believable.

    I would change the headline also, and redo the bullet points. And offer the opt-in box at the bottom right of the page also.
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  • Profile picture of the author rmolina88
    What kind of paid traffic are you driving towards it?
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  • Profile picture of the author jasonl70
    "Working out like an athlete is the FASTEST way to get lean and ripped. So I decided to follow a high intensity, strength workout. I got great results really fast."

    that's got to go.. same with some of those bullets - you're going into to much detail, selling features, etc..
    Why even mention it's a high intensity system? you're giving away too much by saying that, and most likely scaring a lot of people off. Don't sell me on high-intensity, sell me on opting in
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  • Profile picture of the author Oliver Williams
    1. The overall page looks busy
    2. The photos are too dissimilar
    3. There is extra blurb that shouldn't be there (keep it short and sweet and to the point)
    4. With squeeze pages often less is more.
    5. Make it look cleaner
    6. Test all changes you make and then tweak it and test again.
    7. Make sure you traffic is targetted.

    That's about all I can think of off the top of the old noggin :-)
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  • Profile picture of the author magiclouie
    You might want to consider these important elements of a good Squeeze Page.

    1. Attention-getting headline
    2. Graphic of lead magnet
    3. Horizontal opt-in bar
    4. Compelling short-form copy
    5. Javascript warning popup (optional)
    6. Compelling captions under each lead magnet component

    But I think you have a very good start.

    Cheers,
    Louie Tugas
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  • Profile picture of the author ProServices
    Hi Rimam1,

    Please don't beat me up, especially after seeing your 'After' Photo with the muscles.

    I just want to help you optimize the squeeze page.

    1. Get your yourself a Header with the title of your site and showing an image of what the site's about.

    2. On the top of your opt in form, you have stated 'For real guys who don't have hours to waste in a gym.' Amend this to have a 'Call to Action' that will make people click for the report. Change the font color, change the size and have a powerful call to action.

    3. Any chance of having a video on the squeeze page?

    4. Have a separate 'about me', 'contact me', disclaimer, privacy pages

    Otherwise you have a good squeeze page.

    Cheers
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  • Profile picture of the author ronorr
    The traffic, how much traffic
    a tanner image would probably convert more
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  • Profile picture of the author drbrucehoag
    I must admit that I was turned off by the pictures of all that flesh.

    And I agree with Broyde that you need to remove the "about me" section.

    Here's another idea. Reduce the text so that all of it is above the fold. It seems to me that you should be able to take in the entire message without having to scroll down to see it.
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  • Profile picture of the author belgianguy
    Pretty much everything has been said:

    - use believable pictures with a recognizable face
    - remove the about me section
    - put everything above the fold
    - make it believable (everybody knows you can't get in shape in two weeks)
    - split test your copy and lay out
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  • Profile picture of the author nicholasb
    there could be a number of reasons, it could be the paid traffic source you are using, it could be your headline, it could be your offer, it could be the you have a weird domain name, with a weird extension, it could be that the offer is not believable enough.

    Or then again it could just be the traffic source, we would need to know more about the traffic source before we could start picking apart your offer and your page.
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    • Profile picture of the author rimam1
      Thanks for everyone's response. I am currently split testing 2 versions of the page, I just shared this sample link so as not to screw up my results.

      The traffic source is Bing PPC. So I'm getting clicks for fitness based keywords but no

      1). The pictures are of me... I didn't want to include my face when I shot them

      2). I did see results in 15 days, and the second picture is right after working out, so yeah... obviously not everyone will look like this after doing the workouts... but they WILL see results

      3). I'm going to remove the "before" picture and just show 2 after photos

      4). I may consider adding video. I'll even test other formats: a quiz, the AppSumo method, etc.

      5). I'll simplify it and possibly remove the "About Me" section... although I thought that helped establish a connection with the reade

      Raza
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      • Profile picture of the author JohnMcCabe
        Originally Posted by rimam1 View Post

        The traffic source is Bing PPC. So I'm getting clicks for fitness based keywords but no

        Raza
        This could be a big reason for poor results. "Fitness" means a lot of things to a lot of different people. They click an ad based on a general keyword, see a couple of muscle shots that scream 'bodybuilder' and hit the back button.

        For example, I know a golfer who is ultra-competitive. He would love information on how to get in 'golfing shape' to get an edge on the other golfers at his club. But the kind of muscle mass whown in your photos would actually hinder him, as it might restrict range of motion through the golf swing. So a bulk-up, hard-core bodybuilding routine would never interest him.

        You probably need to refine your keywords to hit your real target market - I'm guessing males ~18-30 interested in bulking up. Anyone else is just money down the drain for you. You also want to craft your ads to entice your best prospects and discourage anyone else.

        You'll likely find that only a handful of keywords make you any money, or in this case, get you subscribers.

        Another tip - when you find keywords that generate a lot of clicks but no results, add them to your negative keywords.
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  • Profile picture of the author TheNewGuy2010
    I had to scroll down just to see the benefits. The benefits should be in my face. I'm busy, I don't want to look for the benefits. I need to see them as soon as I land on your page.
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  • Profile picture of the author MarketingJessie
    Offer them a reason to sign up... Give them a free ebook or something. Build you list up!
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  • Profile picture of the author johndetlefs
    Yeah, I'm a little with Dain on this one when it comes to the opt in box.

    To be honest I don't find the copy compelling, but from an attention capturing point of view, that opt in box is virtually invisible.

    Personally, for this one I would use "Squeeze 3", get rid of the photos, and start testing from there.

    That opt in box needs more focus.
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