What other skills should online copy writers have?

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If you want to get hired as an online copywriter, what other skills should you learn besides copy writing? If you are writing for other people's products, are you expected to design the layout of the page as well?
#copywriting #copy #online #skills #writers
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    • This is exactly what I was looking for. I guess I need to work on my search the forum skills because I tried several different searches and could not find this. Thank you.
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  • No, you're thinking of a completely different job.

    Graphic Designer - These are people who design the graphics for a web page.
    Web Developer - These people basically take the content, the graphics and supply the code to make the site function.
    Writers - Whether it be content writers, copy writers or what have you, these people provide the content or copy for the page.

    You need a firm understanding of the psychology of people and why people buy what they buy. What triggers someone to make a purchase or even be interested in a product in the first place?

    There are two reasons that people buy anything.

    To get away from pain or to move towards pleasure. There's a lot of market research involved and a lot of other factors that go into it as well. Writing copy is basically just selling something. So understanding the basic psychology of people and knowing how to present a service or product is all you really need.
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    • I know they are different jobs, but that doesn't mean that a copy writer would not need to know some of the basics of web developing and graphic design.

      For anyone who has ever written online copy for someone else, how important is it to be trained in programs like Dreamweaver and Photoshop? I feel like you can offer a much better service with these skills, but in your experience do you feel it is more efficient to outsource the work or take the time to learn how to do it yourself?

      I agree that psychology and learning how to sell are important skills for a copy writer to learn. My question is mainly dealing with the technical side of things.
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  • Some people prefer you hand over work in .docx format, some people prefer you hand them over in .txt files and some people have very specific instructions on how you format the content inside of Word or whatever platform you use.

    I know a lot of people who directly paste content into Wordpress complain that it puts random symbols and punctuation errors that shouldn't be there so they prefer that you write it in a place such as Wordpress with the spacing set to none and then hand them over in .txt files.

    Some people might even want a PDF file (most people will have different specifications for what they want).

    As for uploading to their site, the majority of people aren't going to give you access to their FTP which is pretty much the guts of their website and root directory. If you're going to be doing the uploading yourself (which is very rare), they'll more than likely make a guest blogger account where you can make posts and edit them.

    Also, I have one client at the moment who prefers that all work is checked with a program called Ginger Grammar Checker (it's free). It tries to make corrections that don't make sense sometimes but it could be useful for catching things you miss.
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    • Banned
      If it wasn't patently obvious Corey the OP is asking about copywriting not content writing.

      How you can sit there positioning yourself as the expert when you have all of what, about 3 weeks experience writing sales copy is quite beyond me.

      You've got next to no direct experience in copywriting at all, in fact, I dare say you have next to no experience full stop in this business, this being the case, you really shouldn't be advising anyone of anything at this stage of your business.

      Hell, even your signature link clearly demonstrates where you believe your experience lies, that is content creation for 3 cents a word with no mention of copywriting which business you're now trying to advise other business owners about. Not to mention handing out some bloody awful advice whilst you're at it.

      Don't get me wrong, we've seen some right clowns come and go through this section of the forum many times over the years but seriously, you take the biscuit. You're one of a kind. And throwing out all of this advice you're giving out without any good foundation in the business is just about as plain daft as it gets.


      Mark Andrews
  • *sigh* Andrew...

    I've been trying to be nice (believe it or not) but I can't tell if you're deliberately out to troll me or if you believe half of the stuff you're saying. All he wanted to know was, what other skills he should have to learn and I keep hearing you talk about how much experience you have...

    Just out of curiosity, why is your Copywriting services page suspended? The domain isn't available or anything and it definitely didn't expire, but the hosting itself was suspended by Host Gator.

    As far as my experience goes, you have no idea what kind of experience I have in various fields. The whole "Copywriting" for large scale clients is new to me but people who for whatever reason constantly feel the need to prove how superior they are in a field usually are just trying to employ the fake it till you make it method.

    I didn't say that I was talking about "content writing" or "copywriting" but in my experience, people want stuff delivered the way they're used to having it delivered.

    Better yet, let's try this. I don't quote you and comment on things you say, you don't do the same to me. Then I'm sure we'll get along just fine.

    If that's what you sincerely want to believe...

    My main specialty is actually in being my own little personal detective and finding information about people. I kind of surprise myself sometimes really. It's either a tie between that or psychology which is partly why I got into the IM business and having a severe authority problem. People can keep pretending to be whoever they want on here, and I'm not going to show proof stating otherwise, but please stop trying to prove yourself to me.

    I'm not a client, not even close to a potential client and I'm not that easily fooled.

    Aaaand this is probably yet another thread that has turned into a "WHAT?! SOMEONE DOESN'T AGREE WITH MARK?! WE MUST STICK UP FOR HIM!" "What did the other guy say?" "WHO CARES! QUOTE RANDOM PARTS OF HIS RESPONSES AND TELL HIM HOW WRONG HE IS."

    I always imagine that's how it goes in the battle station up there.
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    • Banned
      The name is Mark not Andrew.

      What on earth you're going on about here Corey I have no idea.

      Website is up and running just fine.


      Mark Andrews
  • Banned
    Start by using the correct terminology. It's "copywriter" - one word - not "copy writer". And it's "layout" not "lay out".

    Almost as bad as the clowns who insist on saying "a copy". As in "What do you charge for a copy?"
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    • Copy Nazi!!!??? - We understood what he meant....
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  • This is a good blog thread which may be useful:

    The Ultimate Guide to Long Sales Copy - Part 1

    I think there are 3 or 4 parts to it.
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