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I'm 28, moderately overweight, and still scared of the dark-

by westhope84
11 replies
... but I still managed to intrigue you enough to choose to spend a few sacred moments at the altar of my perceived tragedy.

Authenticity cripples objection, but is only achievable when selling something that first elicits virtue.

Copy may then begin to throb with the pulse of everything that has ever mattered to anyone who has ever cared about mattering.


Oh: also, I have no idea how to sell my services. Never done any Copy for anyone. Just recently introduced to the medium.

There's a chance that I know nothing about the art of selling with words. I've got a feeling, though.
#dark #moderately #overweight #scared
  • Profile picture of the author KingOfContentMarketing
    You think you have problems. My golf game has gone to s***.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Rezbi
      Originally Posted by Joe Ditzel View Post

      You think you have problems. My golf game has gone to s***.
      You think that's bad?

      I can't even hold the bat.
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  • Profile picture of the author verial
    You didn't intrigue me; I saw your thread only had one reply, so I felt sorry for you.

    Don't think that everyone reading what you write is interested in what you have to say. That mindset is going to hurt you in your sales copy.
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    • Profile picture of the author arfasaira
      Originally Posted by verial View Post

      You didn't intrigue me; I saw your thread only had one reply, so I felt sorry for you.

      Don't think that everyone reading what you write is interested in what you have to say. That mindset is going to hurt you in your sales copy.
      hmmmm - Verial, not to point out the obvious here, but why bother responding at all then?

      Great to pick on others, but you're hardly in a position to do that - from your own website:

      'The only copywriting guide to GUARANTEE to get you to swimming in a sea of clients…'

      'Written for you, a copywriting just starting out or wanting bigger clients'

      'How you can easy get testimonials, if you want them'

      You're talking about getting high-paying clients, imply you're a 6-figure copywriter and yet your site is littered with typos, your sales copy is poor at best, you lack credibility, class 'male' as a niche and you think high-paying equates to $1000 for a sales page?

      Even worse, you claim you don't need testimonials, yet you have them for your guide without a full name or URL. For all I know, you could have made them up.

      :rolleyes:
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      "Sales Letter Conversion Rate At 19%??" Get Your Own Kick-Ass Converting Copy Here!
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      • Profile picture of the author Rezbi
        Originally Posted by arfasaira View Post

        hmmmm - Verial, not to point out the obvious here, but why bother responding at all then?

        Great to pick on others, but you're hardly in a position to do that - from your own website:

        'The only copywriting guide to GUARANTEE to get you to swimming in a sea of clients...'

        'Written for you, a copywriting just starting out or wanting bigger clients'

        'How you can easy get testimonials, if you want them'

        You're talking about getting high-paying clients, claim you're a 6-figure copywriter and yet your site is littered with typos, your sales copy is poor, you lack credibility and you think high-paying equates to $1000 for a sales page?

        Even worse, you claim you don't need testimonials, yet you have them for your guide without a full name or URL. For all I know, you could have made them up.

        :rolleyes:
        If you think that reply of his is bad, check up on some of his others.
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      • Profile picture of the author Daniel Scott
        Originally Posted by arfasaira View Post

        hmmmm - Verial, not to point out the obvious here, but why bother responding at all then?

        Great to pick on others, but you're hardly in a position to do that - from your own website:

        'The only copywriting guide to GUARANTEE to get you to swimming in a sea of clients...'

        'Written for you, a copywriting just starting out or wanting bigger clients'

        'How you can easy get testimonials, if you want them'

        You're talking about getting high-paying clients, imply you're a 6-figure copywriter and yet your site is littered with typos, your sales copy is poor at best, you lack credibility, class 'male' as a niche and you think high-paying equates to $1000 for a sales page?

        Even worse, you claim you don't need testimonials, yet you have them for your guide without a full name or URL. For all I know, you could have made them up.

        :rolleyes:
        In the copywriting biz, we can that a "burn".

        I would also accept "told", "schooled", "served", or "made Arfa's bitch".

        -Daniel
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        Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Jeremey
    Originally Posted by westhope84 View Post

    ... but I still managed to intrigue you enough to choose to spend a few sacred moments at the altar of my perceived tragedy.

    Authenticity cripples objection, but is only achievable when selling something that first elicits virtue.

    Copy may then begin to throb with the pulse of everything that has ever mattered to anyone who has ever cared about mattering.


    Oh: also, I have no idea how to sell my services. Never done any Copy for anyone. Just recently introduced to the medium.

    There's a chance that I know nothing about the art of selling with words. I've got a feeling, though.
    Hey WestHope - It sounds like you enjoy writing...if you enjoy selling then you may have reason to put your talent to good use...but if you just enjoy writing...words...putting them together in clever and unique ways...then you will have a tough time with copywriting.

    A good way to jump in is just begin writing a sales letter for your own copywriting service. Do research and see what is working for others in the field. Don't get bogged down in words...Try to write a letter that will convince someone to hire you to sell their product or service.

    All the helpful folk here on the copywriting forum would be happy to take a look once you're finished and point out what is working and what is not.

    Just be prepared to really put in some hard work. You may have trouble separating yourself from clever wordsmithing.

    Consider what Dale Carnegie said about selling...His favorite food may be strawberry shortcake, but he's not going to put strawberry shortcake on the end of a hook and expect to catch any fish.

    Prospects will not have any idea what something like "authenticity cripples objection" means...hell, I don't and I studied literature for 4 years...

    Don't write "Madame Bovary." Write "See Spot Run."

    You have to write to your audience. Which will mean saving the 4 syllable words for your creative writing mastermind group...

    So get cracking on your own sales letter and see if that feeling actually means something, or if it's just a bad piece of hamburger meat wrecking havoc in your lower GI.

    Good luck!
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    Is Your Copy Jumpin', Jack?
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    • Profile picture of the author westhope84
      That's some really helpful advice, Jeremey. I really appreciate you taking the time to lay out such a clear pathway. It's clear that you're a guy to listen to!
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  • Profile picture of the author Alex Cohen
    Originally Posted by westhope84 View Post

    There's a chance that I know nothing about the art of selling with words. I've got a feeling, though.
    Before you start trying to persuade anybody to do anything (at least in the sales and marketing realm), get yourself some basic sales copy training first.

    Don't waste time trying to figure it out yourself.

    BTW, don't use cute to sell. Use clarity and simplicity.

    Alex
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  • Profile picture of the author westhope84
    Originally Posted by Ken_Caudill View Post

    Stay the hell away from me if your copy's throbbing.

    I ain't kiddin'.
    "Throbbing Copy"

    Oh baby, 'bout to get rich...
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