I'm wondering if you copywriters consciously use resetting buyer criteria as the central theme in your ads?
Do you on purpose use this..
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I'm wondering if you copywriters consciously use resetting buyer criteria
as the central theme in your ads?
Don't recall it been talked about here.
Can't say that I've noticed it in ads either.
I've seen client results with it.
Here's the BIG idea behind it.
When a decision is made to look for something to buy,
people have a range of criteria which can range from loose to fixed.
The looser the criteria the easier they can be swayed to change.
Even those with a solid buying criteria can be swayed by introducing new information
they hadn't considered which could be the cost implications of this decision.
Do you use resetting buyer criteria?
Would love to know.
Best,
Ewen
as the central theme in your ads?
Don't recall it been talked about here.
Can't say that I've noticed it in ads either.
I've seen client results with it.
Here's the BIG idea behind it.
When a decision is made to look for something to buy,
people have a range of criteria which can range from loose to fixed.
The looser the criteria the easier they can be swayed to change.
Even those with a solid buying criteria can be swayed by introducing new information
they hadn't considered which could be the cost implications of this decision.
Do you use resetting buyer criteria?
Would love to know.
Best,
Ewen
- Alex Cohen
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