by NA5H3R
6 replies
Can someone please explain exactly what a copywriter is and does?

What services do they offer?

Regards
#copywriters
  • Profile picture of the author ewenmack
    We get called in to sell more of the clients products and services.

    Mountains of books have been written on how we go about that.

    And there will always be debate on the best methods to achieve the original goal.

    Best,
    Ewen
    {{ DiscussionBoard.errors[7594664].message }}
  • Profile picture of the author Cool Hand Luke
    Originally Posted by NA5H3R View Post

    Can someone please explain exactly what a copywriter is and does?

    What services do they offer?

    Regards
    :rolleyes: Since you are too lazy to look up the definition of a single word, I made a short video to help you out:

    Let me google that for you
    {{ DiscussionBoard.errors[7594692].message }}
  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by NA5H3R View Post


    Can someone please explain exactly what a copywriter is and does?

    What services do they offer?
    A copywriter is someone who writes copy for a living. A copywriter is someone who is highly interested in the success of your product or service.

    We are individuals who have your back covered and want to give you from our vast pool of experience and expertise the best possible chance of helping your business grow from strength to strength.

    We do this using highly persuasive written language which resonates with your target market emotions to help your prospects or hot leads to take an action which for them is in their best interests.

    In helping your potential future customers to take a call to action which is right for them, we directly help the business owner to grow their business and therefore their trust in the marketplace consequently increasing a business owners profit.

    Not only do we write sales copy though. The copywriters role encompasses much more than this. All of the top copywriters are supreme marketers in their own right. It's our job to identify where there might be leaks in your current marketing (and what business doesn't have these) and to supply solutions which compliment the rest of your business marketing efforts.

    A copywriter has an insatiable appetite for knowledge. Information overload is a foreign concept to us. We voraciously read everything we can get our hands on which helps other business owners increase their bottom line. Looking for the simplest solutions possible, it's our job to help you streamline your business to make it more effective and more profitable than ever.

    A copywriter essentially is a mental and emotional bridge builder. Where no connection existed before with the target market you're trying to reach, it's our role to make this connection possible and to increase your chances of making the sale.

    We all love people. We love observing people. We love going the extra mile to help make the business owners life easier and better. We all love psychology. We love understanding what makes people tick and we want to get inside their head space to provide the best possible solutions which in turn switch out a potential customers objections, frustration and pain to emotional pleasure.

    In short, we're intensely fascinated by the world around us. We're extremely curious creatures always asking - why? We hardly ever accept the status quo, we're always questioning, challenging with one purpose in mind... to help said business owner to achieve their long term financial objective.

    We're like the agony uncle or the agony aunt you turn to when you need a listening ear, someone you can trust to give you superb impartial advice to help your business grow.

    A copywriter in a nutshell is a business consultant, marketing consultant, a trusted friend you can rely on when the going gets tough to see you through the hard times to the light at the end of the tunnel.

    Eternal optimists we never take no for an answer. When all doors seem to be closing in your face, when opportunity seems like a dry desolate desert bereft of growth, we'll think outside the box and come up with new, fresh and exciting ideas to bring you back on track again.

    A copywriter is a go-getter. Someone who listens carefully, analyzes all the available data and comes up with solutions which have high practical application in your marketplace or area of specialization.

    It's our job to not know only your business inside out but also your precise target market inside out.

    As copywriters we thrive on new ideas. We positively get excited by the English language and all of it's corresponding emotions which can be translated primarily via the written word to the conscious mind.

    We love language. We love fun. We love laughter. We're highly passionate creatures. We love thinking outside the box and ultimately any top copywriter wants to see you and your business succeed. When you succeed on the back of our efforts you truly make our hearts glow inside. And it's our job to make you the client as happy as possible.

    It's your business interests we have at heart. Our success depends on your success, likewise your success depends on our success. It's a reciprocal process.

    Employ a top copywriter / marketer / business consultant to help your business grow and you increase exponentially the chance of hitting your targets and making lots of money. A win-win for all parties involved.

    Smoking hot,


    Mark Andrews
    {{ DiscussionBoard.errors[7594837].message }}
    • Profile picture of the author Pusateri
      Originally Posted by Mark Andrews View Post

      A copywriter is someone who writes copy for a living. A copywriter is someone who is highly interested in the success of your product or service.

      We are individuals who have your back covered and want to give you from our vast pool of experience and expertise the best possible chance of helping your business grow from strength to strength..............
      Mark, you should rework that and make it the first contact potential clients have with you on your site.

      It already shines. A little polish could turn it into a beacon.
      {{ DiscussionBoard.errors[7596261].message }}
      • And it's about the toughest sale in the world to sell a sales copy service to someone who doesn't know what you do in the first place.
        Signature
        "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
        Adam Linkenauger

        For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
        {{ DiscussionBoard.errors[7598178].message }}
  • Profile picture of the author DigitalCopyWriter
    A copywriter is the missing link between a product (any form of value) and the market (people willing to pay for it) as long as the sales are made in print and can be quantified.

    He's not a content writer ...
    Nor a ghostwriter ...
    Nor a designer ...

    He may come to the table with these skills but in essence, he's a sales person in print.

    Razvan
    {{ DiscussionBoard.errors[7610067].message }}

Trending Topics