Which Headline do You Like Better

by PaulintheSticks

Posted: 13 years ago 10 replies

COPY WRITING

How to boost referrals 25% for the cost of a business card or
How to boost referrals 25% for next to nothing
How to get a new customer for a nickel

Thanks.

#headline

Pusateri 13 years ago

The last one gets my attention as a business owner. Nickel = new costumer. I want that. < click >

The other two are the usual ad noise.

I'm sure someone will be along to tell you to test them.

Testing is great, but not always practical.
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- ERPLeadsWriter 13 years ago
  
  The first might only work for a targeted audience (particularly those who see a point in referrals and business cards in the first place).
  
  My opinion leans towards the second one. It feels balanced compared to the other two.
  
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PaulintheSticks 13 years ago

Thanks, man. I like that one best too.

I know testing is the ticket but if 9 out of 10 people like one headline, I'm going with it.

Plus someone else might want to use it too so hopefully its a win win.
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fated82 13 years ago

The last one. Straightforward and to the point, the first two need some thinking and that is the last thing you want your reader to do.
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ASCW 13 years ago

last one.

That one is the most "to the point", and it's the most specific.
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Rachel McKnight 13 years ago

Last one. Always go for headlines that are straightforward and doesnt require any further thinking to grasp the meaning of it.
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- Alex Cohen 13 years ago
  
  Sorry to say, the last one is no good either.
  
  It's not believable.
  
  Alex
  
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timpears 13 years ago

I don't like any of them. I wouldn't click on any of them.
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Tim Pears
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johndetlefs 13 years ago

Yep, I'm all about the nickel. Of the 3 that's the best IMO.
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You only get one shot at life - make it awesome.

Everyone else also gets just one crack at it - help make theirs awesome too... or, politely step out of their way.
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cullenpowell 13 years ago

The first one gets my vote.
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