"You don't want any radio advertising, do you?"
One day I called on a tailor in West Akron. He made custom suits and shirts. "Wow, this is cool!" I thought as I looked at all the bolts of fabrics you could choose from.
He gave me a crash course in custom clothing--how to choose the right shirt collar length for your face shape, the benefit of real buttonholes on a suit sleeve, the proper drop and break of slacks and more.
Sadly, I couldn't become a customer. One shirt cost half of a week's pay. Years later I returned and ordered ten shirts for $1500. (It was the 90s ).
I thought of that guy when I read Craig Garber's post about the $4,000 suit.
What would you tell a tailor selling $4,000 custom handmade suits who came to you for marketing advice?
Here is the tailor and his challenges:
Here Craig details how he would handle his marketing and positioning:
Double your net profits - $4,000 Suit problem solved: - Craig Garber