Well I take my time. In fact most of my posts I re-read em and edit them 2-3 times because english isn't my native...

Who knows, maybe that's why I've had some surprising results since I started.

Yeah, I don't see it as a dilemma.

I write clearly and simply. Then when I get to the edit phase, I look for ways to make the sentences even clearer and simpler.

Also in the edit phase, I look at individual words. To make sure they convey the intended meaning. And to add mental imagery and movement as appropriate.

Alex

It just an individual thing. Kent Komae (Kent Komae's PROFITABLE PERSUASION) told Clayton in an interview that he makes an extremely detailed, organized outline before writing. http://www.makepeacetotalpackage.com...ton-makepeace/

"My outlines are usually eight or nine pages. I identify the objectives of the piece. I want to make sure I’m clear, what exactly does the client want to do here?"

Others blast through a first draft early in the project. "Blasters" tend to argue that getting the first draft down quickly gives the writing more energy and passion.

I take in all the product, market research, and the goals of the project and just let it sit in my head for a while. Then I find myself sat watching Catfish on MTV or taking out the trash, and the hook and sales argument just sort of pops into my head.

Sometimes it happens as I'm talking with my wife, who is not happy when I rush off in the middle of our conversation to open up the laptop. However, I'm of the belief that if the hook is BIG ENOUGH you shouldn't forget it. So sometimes I stay talking to my wife so I don't get beat.

Then I usually resist the temptation to sit and write and I let the ideas develop even more... so when I sit down I can dump out almost all of a sales argument.

After it's on the page I then edit, move stuff around, re-write... and generally try to make things as SIMPLE and COMPELLING as possible.

Hope that helps.

--- Ross