Is there something wrong with my Payment page?

13 replies
I was hoping to get some feedback on my payment form which isn't doing too well.

I have mainly been marketing to my newsletter subscribers and in it i offer thema 14 day free trial - many have come to this page and then left.

Is it because i'm asking for payment information? Is the page too busy? Or am i missing something else.

https://oilprice.com/premium/signup

Thanks for any feedback you can offer.
#page #payment #wrong
  • just a few thoughts...

    It would help to review all the copy - not just the order page.

    But...

    To me, "Sign Up" is not the best phrase (it feels like I'm signing my life away).

    "Get", "Order", "Join" or "Become a member of" might be better.

    Also - although the 14 day trial is highlighted - when you actually choose the subscription...

    Your asking for a large chunk of money before you say there is a 14 day trial.

    I would reverse this - Get a 14 day trial and then join for...

    Also I would emphasise the saving you get by opting for the annual subscription.



    Steve
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    • Profile picture of the author max5ty
      [QUOTE=Steve The Copywriter;7625294
      It would help to review all the copy - not just the order page.

      [/QUOTE]

      LOL...Steve, all you need to do is delete everything after the .com and it will take you to the main page.

      This looks like one of those requests for a critique where the guy asks for one, then never shows back up.
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  • Profile picture of the author gjabiz
    I didn't see problems with this page, however, how do they reach it?

    One suggestion is to do a split test between your overly busy home page with ADS on it...with a page that has some great copy, like they use at some of the other investor type sites.

    It is just my opinion, but it should focus on oil and gas, and the page I landed on oilprice.com seemed to be a general news or feed....to command the prices you are asking, you might want to test some different landing pages and leave the pop up off of it.

    gjabiz



    Originally Posted by staffjam View Post

    I was hoping to get some feedback on my payment form which isn't doing too well.

    I have mainly been marketing to my newsletter subscribers and in it i offer thema 14 day free trial - many have come to this page and then left.

    Is it because i'm asking for payment information? Is the page too busy? Or am i missing something else.

    https://oilprice.com/premium/signup

    Thanks for any feedback you can offer.
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    • Profile picture of the author Alex Cohen
      One thing that can help a payment page is to include a short audio.

      In the audio thank your prospect for buying, remind him of the biggest benefit, and tell him what happens next.

      The personal touch can help a lot.

      Also, in your Country drop-down, put the United States, Canada, and two or three other countries you get most of your buyers from at the very top. Why make any part of the ordering process more difficult than it has to be?

      Alex
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  • Profile picture of the author mjw
    I Agree with Steve, but overall I think it looks good and those minor tweaks will only help you.

    I also noticed a spelling mistake. You spelled 'trail' instead of 'trial' in "FREE TRAIL (You will not be billed for 14 days)"
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  • Profile picture of the author RickDuris
    staffjam,

    1. You're making a small but fatal mistake:

    You're asking us to look at your order page in a vacuum.

    You REALLY need to have someone with conversion experience look at your page in the context of everything else you're doing. From the source of your email subscribers (i.e. traffic)... all the way to the order page.

    ----

    2. If you're pulling subscribers from your newsletter, it would pay to give them a special one-time offer.

    Now that you've already "blown your load" mailing to your list, it's essential you sweeten the pot.

    ----

    3. Your order page copy is feature-based. It's not as benefit-based as it could be:

    "Sign up for Oil & Energy Insider Today!

    * Essential reading for all investors & energy market professionals

    * Expert insight on all energy sectors & the economy

    * Gain access to our network of inside sources

    * Discover trends & opportunities ahead of competitors & other investors"

    The bullets are [BIG YAWN] boring... I'm absolutely positive they can be written to explode like a cluster of IEDs.

    For instance, in a phrase, what does a "network of inside sources" get you? Why's this valuable? What's the pay-off? Who cares? So what?

    WHAT AM I GONNA GET?

    Don't hold back. Tell us. Write as if you had only so many words and you had to make each word count.

    - Rick Duris
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  • Profile picture of the author max5ty
    I'll keep this simple.

    Yes, you need to drop the credit card info.

    Your visitors are leaving because they don't want to give you their info for a free trial. Lots of people are afraid that after 14 days, if they decide to not continue, it will take jumping through hoops to stop their subscription.

    Drop the payment info and you'll see a gigantic leap in new subscribers.
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    • Profile picture of the author TheSalesBooster
      Originally Posted by max5ty View Post

      I'll keep this simple.

      Yes, you need to drop the credit card info.

      Your visitors are leaving because they don't want to give you their info for a free trial. Lots of people are afraid that after 14 days, if they decide to not continue, it will take jumping through hoops to stop their subscription.

      Drop the payment info and you'll see a gigantic leap in new subscribers.
      That's a double edge sword. What your suggesting could lead to people gaming the system and not paying at all (constantly resigning up for free trials).

      As far as your order page OP. Here's the deal...

      When someone gets to your order page, that means they made up their mind enough take the next step in the process. The problem I see with your order page is your still trying to sell them on the value of your offer. If they got to the order page they already know what's in it for them (If your sales page was any good). The only thing your order page should be doing is nudging them to complete the rest of the process.

      I would take out that top bullet point list and simply put a headline that says something like:

      "Step 2 of 3: Tell us where to send your free trial"

      or

      "Step 2 of 3: Your Almost Done! Just fill out your information below and get our latest newsletter sent directly to your email".

      You get the idea. The point is to keep the momentum moving forward. There's too much stuff on the order page. Keep it simple and straight to the point.
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  • Profile picture of the author staffjam
    Thank you everyone for your great feedback.
    It looks like I have my work cut out.

    A few commenters asked to see the landing page that brings people here - which you can find at: http://oilprice.com/premium (this also needs work - but we are re-designing and will soon be testing 5 different designs - written by professional copywriters and not something created by me.)

    I was thinking of removing the monthly payment option and extending the free trial to 30 days. This way we remove options and hopefully offer more incentive to give us a try. Do you think this is a good idea?

    Gjabiz - do you really think the home page is overly busy? We are a news site and have a lot to cover: News, editorials, opinion pieces, trading/investing pieces.

    Alex - I really like your idea for the audio - we are putting something together.

    Hi Rick - hopefully the above link to the landing page will help. Can you recommend anyone with conversion experience? My background is investing and commodity markets - what I know about copywriting I picked up from some threads on here.
    Thanks also for the feedback - looking at it now you're right - it's a big yawn - absolutely nothing persuading people to get on board - I think I was too close to the text to see all of this.

    Max5ty - But I need to collect their payment info. Chasing people to give us their details would become an administrative nightmare. I have looked at almost every competitor in the field and they all collect people's payment info.
    Do you think a 2 part subscription form would help? So page 1 you fill in your personal details - press submit and then you get asked to enter your payment details?
    Is there also anything else i can do to make you give pe your payment details - any trust symbol or text?


    The Sales Booster - i love it - great idea. I'll be putting together some mockups and will try this out.

    In fact i'll be using a great deal of the advice from here - so thanks again everyone - the feedback here is great.

    Oh yes and sorry for the delayed replies - I'm based in Mexico and the power has been on and off this weekend.
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    • Profile picture of the author max5ty
      Originally Posted by staffjam View Post

      Thank you everyone for your great feedback.
      It looks like I have my work cut out.

      A few commenters asked to see the landing page that brings people here - which you can find at: http://oilprice.com/premium (this also needs work - but we are re-designing and will soon be testing 5 different designs - written by professional copywriters and not something created by me.)

      I was thinking of removing the monthly payment option and extending the free trial to 30 days. This way we remove options and hopefully offer more incentive to give us a try. Do you think this is a good idea?

      Gjabiz - do you really think the home page is overly busy? We are a news site and have a lot to cover: News, editorials, opinion pieces, trading/investing pieces.

      Alex - I really like your idea for the audio - we are putting something together.

      Hi Rick - hopefully the above link to the landing page will help. Can you recommend anyone with conversion experience? My background is investing and commodity markets - what I know about copywriting I picked up from some threads on here.
      Thanks also for the feedback - looking at it now you're right - it's a big yawn - absolutely nothing persuading people to get on board - I think I was too close to the text to see all of this.

      Max5ty - But I need to collect their payment info. Chasing people to give us their details would become an administrative nightmare. I have looked at almost every competitor in the field and they all collect people's payment info.
      Do you think a 2 part subscription form would help? So page 1 you fill in your personal details - press submit and then you get asked to enter your payment details?

      The Sales Booster - i love it - great idea. I'll be putting together some mockups and will try this out.

      In fact i'll be using a great deal of the advice from here - so thanks again everyone - the feedback here is great.

      Oh yes and sorry for the delayed replies - I'm based in Mexico and the power has been on and off this weekend.
      One of my customers did something like you're offering.

      Don't worry about their credit card info.

      Give them the stuff free...even throw in some extra.

      You've got their email. Time to make a killing on emails.

      You'll get rich giving away free stuff.

      PM me and I'll explain more if you want.
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    • Profile picture of the author Alex Cohen
      Originally Posted by staffjam View Post

      Alex - I really like your idea for the audio - we are putting something together.
      If you'd like me to critique it for you, feel free to PM.

      Alex
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    • Profile picture of the author gjabiz
      Originally Posted by staffjam View Post



      Gjabiz - do you really think the home page is overly busy? We are a news site and have a lot to cover: News, editorials, opinion pieces, trading/investing pieces.
      staffjam,

      I was asking where the traffic comes from to the sales/order page? When I visited the site, a pop up came in. It looks pretty much like the other 5 sites I visited on the same subject...no shortage of news on the subject, and perhaps I missed it...but I didn't see anything either different or unique or special nor a reason for the cost. That's all.

      The site looks good, albeit, average for your industry.

      gjabiz
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  • Profile picture of the author staffjam
    Maxty – thanks – I’ll send you a PM.
    One thing is that I already have a lot of e-mails. I get over 150 new subscribers every day to the free newsletter – I seem to be giving a lot away for nothing nowadays L

    Thanks Alex that’s very nice of you. Once we’ve finished it I’ll definitely take you up on your kind offer J
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