It seems to me that it may be beneficial to really focus on attempting to carve out an original voice, but I suppose this wouldn't be necessary in terms of creating highly effective copy.
I've been toying around with the idea of marketing my craft as "narrative copywriting."
It would be necessary to garner a profoundly deep understanding of a business's goals, passion, and methodology in order to develop a cohesive narrative that would inform the creation of unique and effective copy.
I'm know I'm not reinventing the wheel here, nor am I in any way qualified or yet capable enough to do so.
Simply put, I see a narrative behind everything, and a lot of the copy I see doesn't delve deeply enough into the power of the human story behind every business. Maybe that's because a lot of businesses don't have much of a story to tell.
Anyway, your feedback is truly appreciated by this newb.