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Newbies: Who Should You Study?

by Rezbi
10 replies
I hope this doesn't get deleted as Arfa hasn't asked me to start it. I just think it will help a lot of people on here.

If you're just starting out, or even been trying for a while without much success, this thread could be just what the doctor ordered...

Forget the big-time marketers. Or the big-time copywriters.

The best person to follow is someone who, by her own admission, wouldn't be considered anywhere near an A-list writer.

However, she's still making a living doing what she does. And she's done it in a relatively short space of time.

Who am I talking about?

Arfa Saira Iqbal.

Go to her site Arfa Saira Iqbal - The Copy Magnet - Home, sign up for her newsletter, download everything she has to offer, and follow her advice.

If you aim for something realistic, chances are better you'll get there.
#newbies #study
  • Profile picture of the author arfasaira
    Thank you Rezbi, you're far too kind - just to let everyone know that my newsletter isn't working :p YET...

    In the process of re-doing my site completely as it's dated and which should be ready in about a month hopefully....

    Anyone wanting to know more should check out my sig link below in the meantime....
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    "Sales Letter Conversion Rate At 19%??" Get Your Own Kick-Ass Converting Copy Here!
    Need More Clients? Click here...
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  • Profile picture of the author RecoveringTeacher
    Thanks for the tip, I appreciate it. I've been having a hard time getting off the ground. It can also be tough to get started when you're inundated with promises to "make six figures a week from now!" etc. Truth is, I'm not really looking to make six figures, at least not yet- I just want to be able to work from home so I can be around more for my kid.
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  • Profile picture of the author verial
    I would recommend starting with books about marketing in general rather than copywriting. That should give you the theory.

    From there, pick up a copywriting book (pretty much any will do; the basics are all the same). What you read in a copywriting book should be easily understandable provided you've got a firm grasp on basic marketing strategies.

    Once you're ready, start marketing yourself and before you know it, you'll have clients.
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    • Profile picture of the author Rezbi
      Originally Posted by verial View Post

      I would recommend starting with books about marketing in general rather than copywriting. That should give you the theory.

      From there, pick up a copywriting book (pretty much any will do; the basics are all the same). What you read in a copywriting book should be easily understandable provided you've got a firm grasp on basic marketing strategies.

      Once you're ready, start marketing yourself and before you know it, you'll have clients.
      There you go with your pseudo-expert opinion again.

      Did you even understand the point I made in my post?

      You have no idea about the things you say in any of your own posts.
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      • Profile picture of the author cjp214
        I'd caution people to be selective about the copywriting books/material/etc. they choose to study. There really is a lot of garbage out there; most books promising to show you how to write "killer" sales copy, as well as 99% of the copywriters out there, don't have a clue what they're doing.

        Reminds me of when someone asked Claude Hopkins how he'd improve textbooks about advertising. "Burn them!" That was his simple reply.

        You have to respect the balance (at first) between learning your craft and learning how to present yourself in a way to get work. This interview with Jason Leister was great; I think he hits the nail on the head when he says people often ignore the importance of leads and focus too much on other things.

        With that in mind, all of the top copywriters in the world practice their craft religiously. And the same can be said for professionals in every field. They break every aspect down into its fundamental components. Then they go over those components again and again.

        It's a process of constant improvement.

        Corey
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      • Profile picture of the author AndrewCavanagh
        Originally Posted by Rezbi View Post

        There you go with your pseudo-expert opinion again.

        Did you even understand the point I made in my post?

        You have no idea about the things you say in any of your own posts.
        This statement seems more than a little aggressive and uncalled for.

        This is a forum where we share ideas.

        The poster you attacked shared quite sound advice.

        It may not be the same advice as you were sharing but then
        if everyone shared exactly the same advice it would be pointless
        having a forum.

        Kindest regards,
        Andrew Cavanagh
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        Old School Copy Like This Is BACK & Converting Like Crazy!
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        • Profile picture of the author Rezbi
          Originally Posted by AndrewCavanagh View Post

          This statement seems more than a little aggressive and uncalled for.

          This is a forum where we share ideas.

          The poster you attacked shared quite sound advice.

          It may not be the same advice as you were sharing but then
          if everyone shared exactly the same advice it would be pointless
          having a forum.

          Kindest regards,
          Andrew Cavanagh
          I'd usually agree with you. I rarely find anything you write disagreeable.

          But if you check out this guys posts all over the forum, you'll see why I responded like that.

          Not only that, I was making a recommendation about a fellow copywriter. He was coming on and basically saying something against that.

          A bit like going on the WSO forum and speaking against the product.

          He might as well have come on this thread and said no one should bother going to Arfa's site.

          It's not even as if I said anyone needs to buy anything from there. The fact is, Arfa has achieved a lot in a short time.

          I'm willing to bet the majority of people who get his type of advice all the time on here are still where they were ages ago.

          This is something real. Sometimes it's easier to do something when you see a peer doing well and following their model.
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  • Profile picture of the author bonesaj
    the way I see it is, if someone has good enough copy writing to sell you a product, dont buy the product instead study the copywriting that was going to lead you to buying it, thats how you find there best work
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    • Profile picture of the author Rezbi
      Originally Posted by bonesaj View Post

      the way I see it is, if someone has good enough copy writing to sell you a product, dont buy the product instead study the copywriting that was going to lead you to buying it, thats how you find there best work
      Okay, so if you have no idea about the rules of copywriting you'll still be able to reverse engineer a control piece of copy?

      If you think so, let me know and I'll stick a piece up here for you to critique.
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  • Profile picture of the author Steve The Copywriter
    Arfa has done tremendously well in a short period of time.

    So absolutely yes, if I was starting all over again - I would want to get her newsletter and all her coaching skills.

    The right books and the best courses are all good - but nothing beats getting to know a successful copywriter.

    You'll learn the theory and then discover how to make it all work.


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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