Need help selecting an ad tagline

12 years ago

Originally Posted by UtterlyWeb

Hello! I need to finalize an ad tagline (to appear on of those 125x125 banner ads) for my webdesign business.

Here are the finalists -

1. Honest Websites. That Kick-Ass.
2. Honest Websites. That Rock.
3.Simply Gorgeous, Gorgeously Simple Web Design(or Websites?)
4.Secrets To a Killer Website
5. OR should I advertise the price tag instead. Something along the lines - "Get Your $99 Website Now"

Which one are you most likely to click on/is likely catch your eye?

I am leaning towards "Secrets To a Killer Website". Hackneyed I know, but
I think it will be effective.

Any suggestions? Thanks!

Honestly, none of them catch my eye.

They sound like thousands of other taglines in the IM niche. I think you'll get better suggestions from the copywriters if we know more about your brand, target market and your USP. Without those, we're just shooting in the dark.

Thanks

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Steve The Copywriter

12 years ago

A tagline can work remarkably well if it has the huge emotional benefit that you bring to your people.

None of us know what it is.

But hopefully you do.

Steve

Thanks
1 reply

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UtterlyWeb 12 years ago

Yes you are right, I shouldn't have been so reticent about the "business". Let me change that now!

I am WordPress designer and am looking to promote my recently launched website -

www.utterlyweb.com

My target market is the small business/work-from-home/blog-for-income/fun category. Since I am just about starting out, I'd like to focus on building a portfolio with simple websites that have an aesthetic appeal and run on clean
code (ergo my decision to work only with Thesis/Genesis themes).

Oh, and my portfolio-building-stage prices go as low as $0 or $40(if they use my aff link for web hosting). Maybe I should somehow bring this out in the ad? I am not sure. Doing so might render it spammy/scammy/cheap.

I agree, none of the taglines are earth-shakingly good. But if you had to absolutely pick one?

And of course, if anyone has a whole new tagline suggestion -I am all ears

Thanks.
- Thanks
- 1 reply
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- marciayudkin 12 years ago
  
  I agree, none of the taglines are earth-shakingly good. But if you had to absolutely pick one?
  
  None of them will help you. You need to spend time with yourself first defining why your target market should choose you, why you are the web designer for them. Only once you are clear on that should you be generating tag line possibilities.
  
  Your list is clearly a random, scattered and (sorry) lazy effort. If you really do build nice-looking, functional websites, your business deserves more.
  
  This free tag line creation resource might help after you do the thinking about why people should choose you:
  
  Free Business Name & Tag Line Generator | Generate a Company Name, Product Name or Tag Line
  
  Marcia Yudkin
  
  [ 1 ] Thanks
  
  1 reply
  
  Signature
  Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
  
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  UtterlyWeb 12 years ago
  
  Marcia, thank you for your feedback and the resource. I will surely go through it, looks like an interesting read and exercise!
  
  On another note- I do appreciate the constructive criticism and I can see why you'd call my list random or scattered. But a lot of effort (maybe not the right 'm kind, but effort nonetheless) went into it. So please don't call it lazy is what I'm saying
  
  Thanks
  
  1 reply
  
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  UtterlyWeb 12 years ago
  
  And just to reiterate, I am not looking for a company tagline. Not at the moment anyway. I just need some catchy text for a banner ad for my business. I'm not sure I brought that out clearly.
  
  Thanks
  
  2 replies
  
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  Shadowflux 12 years ago
  
  It might help if you spent a few minutes trying to come up with what makes your service and products different from everything else that is offered. It's incredibly important to find a unique angle for what you're selling. If your product or service is exactly the same as countless others then you will always be fighting an uphill battle against the constant barrage of similar advertising, pricing and offers.
  
  What do you do particularly well? Why should someone hire you over everyone else? Think of your niche, what makes your product or service particularly suited for that niche? What problem are you looking to solve for your clients?
  
  Every business has a specialty and you will save yourself a lot of time and frustration if you take a day to develop a solid concept of why your business is so much better. Feel free to PM me if you need any help.
  
  [ 1 ] Thanks
  
  Signature
  
  Native Advertising Specialist
  Dangerously Effective
  Always Discreet
  
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  ewenmack 12 years ago
  
  Originally Posted by UtterlyWeb
  
  I just need some catchy text for a banner ad for my business. I'm not sure I brought that out clearly.
  
  That first sentence tells me you are setting yourself up for failure.
  
  The banner needs to match what buyers of web design want.
  
  Key point is "buyers".
  
  Those who have made the decision to buy
  and you match their thought process
  in their buying decision.
  
  You need to do the research or hire a competitant person to
  do it for you.
  
  Best,
  Ewen
  
  [ 2 ] Thanks
  
  1 reply
  
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  UtterlyWeb 12 years ago
  
  Originally Posted by ewenmack
  
  That first sentence tells me you are setting yourself up for failure.
  
  Random, scattered, lazy, failure? And then some. Phew! You guys can be a brutal bunch. As a knee-jerk reaction, I wanted to lash out and get deliriously defensive. But then good sense prevailed.
  
  I thought about it with a cool head & you're all RIGHT. And I want to thank you all for making me see the folly of my approach.
  
  I thought I had defined my niche & target market as the small business owner/blogger etc. Yes, I still think the that's the category I want to make websites for. But it's still fairly broad.
  
  When I sat down to think about it, I realized the ones I really want to connect/work with are the technophobes. Those who have a brilliant idea, but neither want to spend a bunch on an elaborate design nor are the DIY types. Or they've tried in the past to do it themselves but felt too overwhelmed.
  
  I hope I'm on the right track.
  
  @Shadowflux (nice site, by the way) -I would've taken you up on your offer, but don't think I can PM till I hit 50 posts. Or something.
  
  Heck, that means more public humiliation?
  
  Thanks
  
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verial

12 years ago

Are you selling websites? If so, realize competition is still. Consumers are being bombarded with advertisements like yours.

Go against the grain.

Gain rapport by starting with something that's shows them you are different from all other companies. THEN state your offer.

A simple idea would be something like:

No Sales Pitch -- Just a Killer Website Design, Guaranteed

[ 1 ] Thanks

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max5ty

12 years ago

All the examples you gave in your first post are all features. You'll get further when you start advertising the benefits.

Like the old analogy, nobody buys a drill because they think it's cute - they buy it because they need a hole.

A kick-ass website? They're really needing more customers.

There's really only a couple types when it comes to small business owners and websites.

1. Those that don't have one see no need for one. Your site doesn't really give them many reasons to change their mind.

2. Those that have one aren't seeing any reason to spend much more time or money on it. Some can't even update their own site, etc. Besides, what they have usually isn't working. You could spend more time on the benefits of your service.

Brick and mortar businesses have a cleaning service that comes in and cleans their building. You could be the cleaning service for their online store. Clean up what's causing their site to look boring and failing to bring in sales, etc. Just a thought.

Like the one poster above said, you have absolutely no unique selling proposition.

Your home page is really just to satisfy you...it serves no purpose for your customer, other than it's just one more click they need to perform to find out about what you're offering. What's cute to you is often a bother to others.

I know you didn't as for a critique, but just giving you a line to add to an ad isn't going to help with the way things are now.

[ 1 ] Thanks
1 reply

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UtterlyWeb

12 years ago

@max5ty Excellent points! Especially about advertising the benefits rather than the features

Originally Posted by max5ty

Your home page is really just to satisfy you...it serves no purpose for your customer, other than it's just one more click they need to perform to find out about what you're offering. What's cute to you is often a bother to others.

I know you didn't as for a critique, but just giving you a line to add to an ad isn't going to help with the way things are now.

I'll have to disagree here. First of all, I am anything but satisfied with my homepage. Nor am I done with the pitch. I am still experimenting with the homepage. But guess what? Using a slider increases the time visitors spend on a page. And if you were referring to the slider content - like I said I am not done with the homepage yet!

But I appreciate your critique. Thanks to your comments, will take a closer/more serious look at the home page + make the pitch more compelling. At least try to.

Thanks
1 reply

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max5ty

12 years ago

Originally Posted by UtterlyWeb

@max5ty Excellent points! Especially about advertising the benefits rather than the features

I'll have to disagree here. First of all, I am anything but satisfied with my homepage. Nor am I done with the pitch. I am still experimenting with the homepage. But guess what? Using a slider increases the time visitors spend on a page. And if you were referring to the slider content - like I said I am not done with the homepage yet!

But I appreciate your critique. Thanks to your comments, will take a closer/more serious look at the home page + make the pitch more compelling. At least try to.

My suggestions are simply ideas that I think will help you. Others may have different ideas and suggestions that have worked for them.

I DO know ugly ads work the best. And I do know some some really ugly websites that have made millions and millions and millions, while some real cute and fancy websites have folded.

The single most important thing to remember...the million dollar tip...it's all about the content.

Thanks

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The Copy Nazi

Banned 12 years ago

OP - this will help you - A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer (no affiliation/nothing to do with me)

The heatmap is especially useful. Shows you where the cats are looking.

[ 1 ] Thanks

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TheSalesBooster

12 years ago

Since nobody else will say it...

I think your website is ugly and your copy sucks.

Doesn't matter what you pick for a tagline at this point. Your selling webdesign services and your website looks TERRIBLE.

Being the merchant of truth isn't easy, but at least I'm telling you straight up instead of dancing around the truth like everyone else.

Thanks
1 reply

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UtterlyWeb

12 years ago

Originally Posted by TheSalesBooster

I think your website is ugly and your copy sucks.

What? Now they're allowing 5 year olds to post comments? *Rolls Eyes*

Thanks
1 reply

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TheSalesBooster

12 years ago

Originally Posted by UtterlyWeb

What? Now they're allowing 5 year olds to post comments? *Rolls Eyes*

So your saying a 5 year old could design a better website than you?

Thanks
1 reply

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ewenmack

12 years ago

Utterlyweb, I forgot to mention that I'm basing my previous comment
on what a guy I Know who has made $35 million dollars of profit for
his clients while running their PPC campaigns.

And he has worked in the web design space.

I'll say it again, the banner ad has to match a real buyers thoughts,
not a marketer who is guessing what it is,
then the landing page has to carry on the same thought pattern.

Failing to do this gets you high bounce rates,
low quality score from Google and end up paying so much more for
your clicks it becomes un profitable.

I've seen the work he has done in the web design space,
uncover buyer keywords and create landing pages
for them.

It all starts from buyer keywords.

Something nobody else has mentioned.

Best,
Ewen

[ 2 ] Thanks
1 reply

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UtterlyWeb

12 years ago

Originally Posted by ewenmack

Utterlyweb, I forgot to mention that I'm basing my previous comment
on what a guy I Know who has made $35 million dollars of profit for
his clients while running their PPC campaigns.

And he has worked in the web design space.

I'll say it again, the banner ad has to match a real buyers thoughts,
not a marketer who is guessing what it is,
then the landing page has to carry on the same thought pattern.

Failing to do this gets you high bounce rates,
low quality score from Google and end up paying so much more for
your clicks it becomes un profitable.

I've seen the work he has done in the web design space,
uncover buyer keywords and create landing pages
for them.

It all starts from buyer keywords.

Something nobody else has mentioned.

Best,
Ewen

Ewen, thank you so much for that piece of advice. One I'll be paying heed to, for sure.

Thanks

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