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[Critique request] Please give me you expert opinion on how to improve this ad copy :-)

by George Katsoudas
6 replies
Hi guys,

I will be launching a Wordpress plugin for Amazon affiliates, and I wanted to make sure that my ad copy is on point. Can you please take a quick look and give me your expert opinion? :-)

http://georgekatsoudas.com/asbar.html

A few important things:

- the youtube video doesn't work yet

- there are no images on the page

- apart from the live demo link, the other links don't work

Type of feedback I'm looking for:

- is it clear what the plugin does (I will add a demo video and screenshots too)

- would you change something in the preheadline, headline or subheadline?

- would you remove or add something to the ad copy itself?

- anything else you want to add

Thanks in advance for your feedback - I really appreciate it!

George
#copy #critique #expert #give #improve #opinion #request
  • Profile picture of the author cfperez
    I like the personal story better than the headline. "It came out of necessity" seems compelling. There are emotional reasons listed there that are more powerful than your headline. Don't sell the app or plug-in as a plug-in. It is more than that.
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  • Profile picture of the author Rich7
    You could do both at the top:

    Tell people what the plugin will do for them. And have a line about the fact that you made the plugin out of necessity – tell them the story is below, or give them a thing to click to scroll down to the story.
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  • Profile picture of the author George Katsoudas
    Thanks for the feedback!

    I will surely make this change.

    Any other ideas are welcome as well!
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    10X Your WordPress Site's Traffic and Profits
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  • Profile picture of the author Raydal
    I think that you are making things more complicated
    than they need to be. In selling software you simply
    need to start with the PROBLEM the software
    solves, DEMONSTRATE how it solves that problem
    and show how the prospects life would now be
    easier having your software versus not having it.

    If it is possible to give a TRIAL VERSION then it's
    even better because this way the prospect can
    sell himself by using it--like taking the puppy
    home on a "trial" basis.

    Your personal story and the conditions in Greece don't
    help your case. If you can show a BEFORE and
    AFTER results of using your plugin then this would be
    great.

    I would scrap the approach you are using now and
    start over with the outline I suggested.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author RickDuris
      Originally Posted by Raydal View Post

      If it is possible to give a TRIAL VERSION then it's
      even better because this way the prospect can
      sell himself by using it--like taking the puppy
      home on a "trial" basis.
      Ray nailed it: Free trial.

      And your product really is free to them, because they'll be paying for it out of the Amazon affiliate commissions.

      The headline should emphasize that as well.

      - Rick Duris
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  • Profile picture of the author George Katsoudas
    Thanks for the feedback!
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    10X Your WordPress Site's Traffic and Profits
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