Need Help Writing Copy for Screenwriting Analysis
I'm currently trying to write copy for a screenwriting analysis service. I will be taking people's screenplays or scripts and reading them and providing "notes" or "coverage" on them.
I'm working my way through John Carlton's Simple Writing System and Clayton Makepeace's Ultimate Desktop Copy Coach, but I'm really getting stuck on the "features" part of things.
Everybody's screenplay is different, and so everyone's notes end up being different depending on what parts of their script need to be critiqued. I have 5 major areas that I review (hero, opponent, premise, plot, dialogue) and then some extras depending on what's needed. But what's wrong with each of those areas is different for every script. And that's making it hard for me to get the "features" of my notes down, because it's kinda like it changes every time I do them.
For example, in one story the Hero might not have any goals or desire, while in another script he doesn't learn anything or have a "character arc", etc.
I can think of a million ways how my coverage will benefit the writer and make the script better, but am having trouble communicating the exact method of how I'll do it without giving the whole process away. And NO ONE else in this industry uses any real sales copy and so I have inspiration or examples to draw from. I can tell you how many pages you'll get, what I'll review, etc. but not what the exact outcome will be. If your Hero isn't the problem, the notes will be more focused on another area instead.
Maybe I could just say "I'll make sure (this area) of your script does (these things) which will benefit you in (these ways)" for each of the 5 areas?" :confused: Because if I get into detail about what exactly I'm looking for it becomes a checklist that the customer could use themselves to analyze their screenplay, and then it's like I'm not even needed.
Anywho, I don't want to go on too long but, basically I can't figure out how to communicate more in depth about what I'm doing without spilling the beans about the entire process...
Does anyone have any recommendations? Or perhaps links to other pages about consulting or analysis where they communicate the benefits of their analysis / consulting without giving away how they're doing it. Much appreciated.
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Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.