Copywriting Opportunities

by Mark Andrews Banned
14 replies
Now and again, I'll be posting on this thread links to new products from around the world.

There are plenty of copywriting opportunities out there for anyone with any salt in the game if you just know where to look.

Take this product for example...

Who'd a thought it? Bicycles made from bamboo. Well I never!

Here you go, check them out...

BAMBIKE – Bamb EcoLogical Technology Inc.

A great opportunity for someone looking to help this business explode into profit!

Or this product range might interest you...

Made from recycled bicycle and motorcycle tires and rims, a stunning range of contemporary furniture:

Bike Furniture Design

Question... what copywriting angle could you come up with to help this business reach more of their potential market? Or is this something perhaps you could do yourself on the side as a bit of a hobby?

Or how about...

An automatic cat pee toilet flusher. No more stinking cats piss in your home. This remote sensor automatically flushes the toilet keeping it fresh and clean.

To be honest with you, the copy on the website could do with some much better copywriting, check it out here...

CitiKitty Cat Toilet Training Kit® - Official Store | Save Over $2,000! No more kitty litter with CitiKitty - Say bye-bye litter box!

Doesn't float your boat? Then check this out instead...

Of benefit perhaps to direct mail copywriters and marketers:

Map Envelope

In the same vein, how about sending companies a direct response letter postmarked from outer space? Cool eh?

Check it out here...

Letters From Outer Space

Rough translation... "In order for a letter to be delivered with a “Space City 1″ postmark, an email version is sent to a spacecraft currently orbiting Earth. The email is re-routed to the China Space Post Office located in Beijing to be printed and inserted into a space-themed envelope. Envelopes are marked with the special space stamp before being sent on in the mail."

Moving on...

How many of these cool pizza cutters could you sell? With millions of Star Trek fans around the world, each enjoying a slice of pizza whilst watching their favorite episode, I reckon you could help this company sell tens of thousands worldwide.

What say you?...

ThinkGeek :: Star Trek Enterprise Pizza Cutter

There you go, just a few products I found in the last 30 minutes.

More ideas and cool unusual products to follow shortly. More than enough to keep every copywriter here happy for a lifetime.

Now get out there and fatten your wallets!

Smoking hot,


Mark Andrews

P.S. If you come across any unusual products yourself, please do feel welcome to post them up or indeed, if you have any copywriting opportunities you'd like to share, please do so below...
#copywriting #copywriting market #copywriting markets #copywriting niches #copywriting opportunities #copywriting products #opportunities
  • Profile picture of the author Dan Axelrod
    Hey Mark,

    Interesting angle there. Do you have a process for finding clients that way? For example, do you find an undermarketed product and then email the owner to offer services? Curious about your sales process using this method.

    --Dan
    Signature
    How to Improve Your Sales Conversion Rate 50% to 283 %

    Start Making Sales NOW With My Help
    http://www.realsalescopy.com

    {{ DiscussionBoard.errors[7676288].message }}
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Dan Axelrod View Post


      Hey Mark,

      Interesting angle there. Do you have a process for finding clients that way? For example, do you find an undermarketed product and then email the owner to offer services? Curious about your sales process using this method.

      --Dan
      Hello Dan

      Thank you for your questions.

      Do I have a process for finding clients this way?

      Yep, sure do. Typically I'll email them with my thoughts about the positioning of the product in question in the marketplace. Not a critique of course, just good honest down to earth advice which ultimately, if acted upon, can benefit the business owner dramatically.

      Usually I'll over-deliver with this advice. Really lay it on, providing lots of info to help them to boost their conversion rate with no catches at all at this stage. No pressure you understand.

      Thing is, every business owner wants to shift more product. When they shift more product they make more profit and what business doesn't want to do this?

      By giving away lots of free advice to help them to beat their current control they're perceiving me to be an expert, an authority figure who they can trust to give them sound, honest, practical business marketing advice.

      I on purposely keep my freely given advice very simple and to the point. No mention of my own services at this stage. And too, I only talk in generic terms, commonsense advice which every business owner needs to know.

      If I do see them doing something blatantly wrong, for example a weak as piss main headline, then I'll also send them perhaps half a dozen other main headlines free of charge (no obligation) which they can test for themselves against their current control.

      Avoiding spamming them completely, usually a business or company owner is fairly appreciative of the advice given. Sometimes though, you will get people who don't reply back at all. It's just the way it is. Simply move on to the next product owners website. It's a numbers game.

      Now and again though you will receive a really nice email in return thanking you for all of the free advice given. And since I end my first email with a question (which almost obligates them into sending a positive reply) at this junction, the door is now a little ajar to take it up a stage.

      Okay fair enough, so I'm not giving away the whole shebang here but you can no doubt see my process without giving too much away.

      Obviously adapt the above to your own situation or personal circumstances.

      It's basically all about entering the conversation taking place inside their own mind, tickling their ears and giving them the exact information, what they need to know to help them make more money. Pure commonsense really.

      Warmest regards,


      Mark Andrews
      {{ DiscussionBoard.errors[7677417].message }}
      • Profile picture of the author ewenmack
        Seems like a lot of grunt work involved,
        especially when you are putting all this work
        into those that haven't indicated they want help.

        Having a lead generation system in place where interested
        prospects make contact with you allows you
        to give your valuable expertise only to the qualified.

        The lead generation machine does the qualifying
        for you.

        That's what clients are paying me now to create for them.

        Best,
        Ewen

        Originally Posted by Mark Andrews View Post

        Hello Dan

        Thank you for your questions.

        Do I have a process for finding clients this way?

        Yep, sure do. Typically I'll email them with my thoughts about the positioning of the product in question in the marketplace. Not a critique of course, just good honest down to earth advice which ultimately, if acted upon, can benefit the business owner dramatically.

        Usually I'll over-deliver with this advice. Really lay it on, providing lots of info to help them to boost their conversion rate with no catches at all at this stage. No pressure you understand.

        Thing is, every business owner wants to shift more product. When they shift more product they make more profit and what business doesn't want to do this?

        By giving away lots of free advice to help them to beat their current control they're perceiving me to be an expert, an authority figure who they can trust to give them sound, honest, practical business marketing advice.

        I on purposely keep my freely given advice very simple and to the point. No mention of my own services at this stage. And too, I only talk in generic terms, commonsense advice which every business owner needs to know.

        If I do see them doing something blatantly wrong, for example a weak as piss main headline, then I'll also send them perhaps half a dozen other main headlines free of charge (no obligation) which they can test for themselves against their current control.

        Avoiding spamming them completely, usually a business or company owner is fairly appreciative of the advice given. Sometimes though, you will get people who don't reply back at all. It's just the way it is. Simply move on to the next product owners website. It's a numbers game.

        Now and again though you will receive a really nice email in return thanking you for all of the free advice given. And since I end my first email with a question (which almost obligates them into sending a positive reply) at this junction, the door is now a little ajar to take it up a stage.

        Okay fair enough, so I'm not giving away the whole shebang here but you can no doubt see my process without giving too much away.

        Obviously adapt the above to your own situation or personal circumstances.

        It's basically all about entering the conversation taking place inside their own mind, tickling their ears and giving them the exact information, what they need to know to help them make more money. Pure commonsense really.

        Warmest regards,


        Mark Andrews
        {{ DiscussionBoard.errors[7678201].message }}
        • Profile picture of the author arfasaira
          Originally Posted by ewenmack View Post

          Seems like a lot of grunt work involved,
          especially when you are putting all this work
          into those that haven't indicated they want help.

          Having a lead generation system in place where interested
          prospects make contact with you allows you
          to give your valuable expertise only to the qualified.

          The lead generation machine does the qualifying
          for you.

          That's what clients are paying me now to create for them.

          Best,
          Ewen
          Ditto with the advice Ewan - it's what I advise ALL my clients to do - in fact, the organization I'm currently working with has a VERY weak lead generation system in place, so this is the first thing that will be fixed.

          Your prospects MUST raise their hand to show you they are interested in what you offer - why do it any other way?

          Mark, an EASIER way to do what you are doing is to use Jing or something similar and create a 5 minute video just explaining where they could improve their positioning and marketing - it's MUCH less work than what you are doing right now....

          And more impactful as well.

          cheers
          Arfa
          {{ DiscussionBoard.errors[7678280].message }}
          • Profile picture of the author ewenmack
            My lead generation methods for clients give nothing away for free.

            Just focusing on creating desire and to make the phone call...
            nothing else.

            My SEO client closed 3 clients last week from his cold emails
            I wrote for him.

            He has a cheap assistant finding the email address's and pasts the same email in each one then hits send.

            One guy phoned and said he never replies to emails from people he has never heard of before,
            until this one.

            He owns a real lead generation machine now
            that has a continual parade of interested
            people contact him...without his manual labor.

            Refined from the email used from a guy I've worked with who has closed
            11 million dollars worth of deals to companies like Proctor and Gamble,
            Home Depot, Bank Of America, MacDonalds, Burger King,
            Western Union are a few that come to mind.

            He never gives out free advice.

            They don't ask for advice either.

            Best,
            Ewen




            Originally Posted by arfasaira View Post


            Mark, an EASIER way to do what you are doing is to use Jing or something similar and create a 5 minute video just explaining where they could improve their positioning and marketing - it's MUCH less work than what you are doing right now....

            And more impactful as well.

            cheers
            Arfa
            {{ DiscussionBoard.errors[7678338].message }}
  • To make lead generation even simpler.

    For you as a writer.

    Choose the "niche" products or services that interest you the most.

    The ones you really want to work with.

    Your beleaguered prospects either want good Ads or they just don't "get" how vital they are.

    No point in endlessly trying to persuade the ones who fuss and fret. It's not their fault - they just don't believe that advertising can work fabulously well for them.

    And if you do manage to convince them - they often become the most difficult clients.

    Just get the ones who want your remarkable abilities to create Ads that bring in massively increased orders, revenues and profits.

    There never has and never will be a shortage of people who do want great Ads and promotions.

    And forget about the inter web. And don't clutter up the good peoples "in boxes" with emails.

    It's too time consuming and how many people actually want yet another another email?


    So, grab the addresses.

    And send them a rather enticing Postcard. Make it really enthralling. And irresistible.

    It's fast, it's very economical, and you are a "real" not a "virtual" person.

    And there's no need for anyone to wade through a 27 page pitch on a sales letter.

    It's "I want this" or "No I don't" - a quick yes or no (the better the copy the more yes's they'll be).

    Sit back...

    And you'll be amazed how many people call you.

    It really is that easy.


    Steve


    P.S. And when you've got your new eager clients - you do the same for them to get leads.

    But Steve, they sometimes say - "Do Postcards really work?"

    "Mr or Mrs Client, how did you become an esteemed client of mine?"

    "Oh yes, I got this incredible Postcard..."
    {{ DiscussionBoard.errors[7678384].message }}
    • Profile picture of the author Tim Bazley
      Steve...Great advice about postcard marketing, thanks.

      Just some quick questions for you: which kinds of postcards do you use? Pre-printed ones? What kind of design on the front should I use and who are the best suppliers?

      Thanks
      {{ DiscussionBoard.errors[7695725].message }}
  • Hi Tim,

    The bigger the Postcards the better. So they stand out from any others. Always on glossy card. Giving them a quality feel.

    Design is not vital.

    You only need a pic or a graphic if it's truly amazing and really does create an huge impact.

    A lot of my Postcards are printed just Black on White.

    So they never shout "Hey I'm an Ad!. Don't dare read me. Cos I might be trying to sell you something. Fling me in the bin!"

    Ideally you want them to look like a "personal invitation". So they do get read, kept and responded to.

    Go online and you'll find dozens of suppliers. They have some fabulous deals (again, don't pay too much attention to their "template" designs unless you see one that really does paint 1000 wondrous words).

    A good local print shop can be even better. Because if you do have a stunning idea for a design they can make it with your watchful eye and precise instructions saying, "a bit more of this, a touch less of that" .

    It's a lot easier face to face than over the inter web.

    If it helps PM me and I'll send you my "Secret Formula" in making Postcards and Flyers work like magic - bringing in big profits at low costs.

    Best of all they are great fun to do.

    Do them well - and the clients are thrilled to bits with the increases in sales and say, "Let's keep doing them"


    Steve
    {{ DiscussionBoard.errors[7695789].message }}
  • Profile picture of the author Rezbi
    I don't have a lead generating machine.

    I don't need a lead generating machine.

    I don't want a lead generating machine.

    I don't want any more copywriting clients.

    I'm done with it all.

    I'm a freeeee maaaaaaan!!!

    Wooooohoooo!!!
    {{ DiscussionBoard.errors[7696766].message }}
    • Profile picture of the author max5ty
      Originally Posted by Rezbi View Post

      I don't have a lead generating machine.

      I don't need a lead generating machine.

      I don't want a lead generating machine.

      I don't want any more copywriting clients.

      I'm done with it all.

      I'm a freeeee maaaaaaan!!!

      Wooooohoooo!!!
      Most would dismiss your attitude as being for real.

      I sense you're not being honest...I sense you're frustrated about something...

      What is it? How can I help you?
      {{ DiscussionBoard.errors[7696796].message }}
      • Profile picture of the author Rezbi
        Originally Posted by max5ty View Post

        Most would dismiss your attitude as being for real.

        I sense you're not being honest...I sense you're frustrated about something...

        What is it? How can I help you?
        It's... like... real maaaan.

        I'm serious, dude. I'm chillin' out.

        I gots me a life to live.
        {{ DiscussionBoard.errors[7696872].message }}
        • Profile picture of the author max5ty
          Originally Posted by Rezbi View Post

          It's... like... real maaaan.

          I'm serious, dude. I'm chillin' out.

          I gots me a life to live.
          We all have a life to live Rezbi.

          I've been in sales or something related to it for almost 30 years.

          You're not you anymore...something happened. Don't know if it's because you got burned out, maybe pissed off by idiots...not sure.

          I've been there.
          {{ DiscussionBoard.errors[7696948].message }}
          • Profile picture of the author Rezbi
            Originally Posted by max5ty View Post

            We all have a life to live Rezbi.

            I've been in sales or something related to it for almost 30 years.

            You're not you anymore...something happened. Don't know if it's because you got burned out, maybe pissed off by idiots...not sure.

            I've been there.
            You're very perceptive. That's all I'll say

            I really am out.

            I've started a teaching job and opening a self defence club soon.

            The only real tie I'll have with copywriting is research work.

            Other than that I will continue to hone my copywriting chops. And, once in a while, I'll do the odd job when I need to raise additional finances. Maybe once a year or so.

            But they won't be cheap jobs. I'll be aiming for the high end of the market.

            Other than that, I'll write copy for my own business only.
            {{ DiscussionBoard.errors[7696966].message }}
  • Profile picture of the author Moriarty
    Rezbi,

    sorry to be late to your party. It sounds as if you needed a break!

    Just make sure that you are getting enough clients for the highly paid research jobs to make ends meet.

    What's more not needing to write copy is the one thing that makes writing copy fun. I think you will discover just how much fun it can be when you simply write for yourself. In three year's time you'll be back, only with ten times the energy you ever had.

    Good luck in the mean time - have fun - and watch the sun coming up each morning in the knowledge that you are alive and enjoying the freshness it brings.
    {{ DiscussionBoard.errors[7697065].message }}

Trending Topics