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What's the better sales strategy?

by cottpfoc
2 replies
Using facts/listing benefits or telling a personal story?
#sales #strategy
  • Profile picture of the author MaskedMarketer
    Originally Posted by cottpfoc View Post

    Using facts/listing benefits or telling a personal story?
    How about both?
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    "One Man's Ceiling is Another Man's Floor    "

    "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author travlinguy
    I agree with the 'both' answer. An old tried and true sales formula is to take an everyday person with a problem. Allow that person to discover the solution (your product) to the problem using an engaging story. And rake in the bucks as people relate to the scenario and buy your product.

    I've written hundreds of articles using this formula to generate clicks to the mother ship. I've also written dozens of sales letters using the same formula. People love stories and definitely relate to the underdog winning - even if they have to spend $37 to win...
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