Video Sales Letter Project Question

by MAJ
19 replies
I just signed a client who has a catalog style website that sells vitamins. They have good sales copy already but I was thinki that I should take their best products and put them on separate landing pages and use a video sales letter to sell them.

But if I do that, how do I work a squeeze page into the process?

And do I also put the sales video on their catalog website?

And would it make sense to have a 20 minute VSL for a $29 a month auto-ship vitamin?

(I have been working in other niches but just landed this client so I'm feeling a bit unclear about the sales funnel structure for a vitamin catalog site.)

Thanks,

- Maria
#letter #project #question #sales #video
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    • Profile picture of the author MAJ
      That video was so funny!!!

      I see they make you sign up like an opt in form before you can purchase.

      But as for catalog style copy vs dedicated video sales page, that's still got me feeling unsure about the most effective move to make.
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      • Profile picture of the author mgreener
        Originally Posted by MAJ View Post

        That video was so funny!!!

        I see they make you sign up like an opt in form before you can purchase.

        But as for catalog style copy vs dedicated video sales page, that's still got me feeling unsure about the most effective move to make.

        As Mark mentioned (and in alignment with the Dollar Shave Club type style), you could focus more on the lifestyle benefits and create more of a brand/destination/club rather than simply a "source" for products.
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  • Profile picture of the author Mark Pescetti
    Does it make sense to write a VSL for a $29 auto-ship product?

    The answer depends upon the quality of the product.

    If it's innovative and can genuinely help people experience optimal health...

    ...then absolutely.

    But you aren't just talking about the product.

    You're creating a conversation about how one's health affects every single aspect of their lives, including their finances, relationships and ability to manifest everything they truly want.

    Too many health companies focus on ackwardly describing the health benefits, rather than illuminating the bigger picture.

    And depending upon what the product is geared towards (i.e. low energy or fatigue, cancer, heart problems, athletic performance, brain function, etc.,) you can create a whole array of truly dynamic conversations.

    My advice...

    Don't focus on bulleting the same symptoms and conditions that EVERY other company outlines.

    Think of unique hooks to discuss both disease AND wellbeing.

    Mark
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    • Profile picture of the author MAJ
      Yes it is a quality nutritional supplement. Their web copy is decent but it is not like Clickbank style letters. It is like catalog copy. But having video sales messages in lieu of catalog copy is not something I've seen done before.
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      • Profile picture of the author Mark Pescetti
        Originally Posted by MAJ View Post

        Yes it is a quality nutritional supplement. Their web copy is decent but it is not like Clickbank style letters. It is like catalog copy. But having video sales messages in lieu of catalog copy is not something I've seen done before.
        PM me if you want to see an example of what I've done (and converts like crazy.)
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        • Profile picture of the author iampino
          Mark,

          I just sent you a PM.

          Please reply when you get time.

          Thanks.
          Pino

          Originally Posted by Mark Pescetti View Post

          PM me if you want to see an example of what I've done (and converts like crazy.)
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  • Profile picture of the author ASCW
    If I were you (or working with you or your client). I would suggest using the catalog as a data mine.

    Find which products are the most popular, and then build a singular campaign around each of those.

    -Andy
    Signature

    Site being revamped.

    If you want help with copy stuff, pm me.

    Cool.

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  • Profile picture of the author RickDuris
    Before you start crafting an elaborate video sales letter, you may want to familiarize yourself with what you can and can't say in the eyes of the FDA.

    It's rather sobering if you haven't done it before.

    - Rick Duris
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    • Profile picture of the author Mark Pescetti
      Originally Posted by RickDuris View Post

      Before you start crafting an elaborate video sales letter, you may want to familiarize yourself with what you can and can't say in the eyes of the FDA.

      It's rather sobering if you haven't done it before.

      - Rick Duris
      You're absolutely right Rick.

      That being said...

      Above and beyond leveraging studies, expert opinion and testimonials to quantify your copy...

      ...there is a tremendous opportunity to avoid falling into the trap of the typical symptoms/solution approach.

      You can never imply supplying a cure for anything.

      That's a given.

      However...

      If you really understand how the body heals itself - when it's inundated with the right nutrients, you can create some pretty cool concepts.

      None of which trigger the FDA.

      I'll give you a hint:

      Stop talking about imbalances or engaging people's problems.

      Create a conversation you can control and challenge prospects to think outside the box of their "dis-ease."

      Mark
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      • Profile picture of the author RickDuris
        Originally Posted by Mark Pescetti View Post

        Create a conversation you can control and challenge prospects to think outside the box of their "dis-ease."
        I'm curious about your strategy, Mark. Can you elaborate or point to an example?

        - Rick Duris
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        • Profile picture of the author Mark Pescetti
          Originally Posted by RickDuris View Post

          I'm curious about your strategy, Mark. Can you elaborate or point to an example?

          - Rick Duris
          I'll PM you an example of something I did...
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        • Profile picture of the author iampino
          Rick, is there a place online I Can find out what I can say and not say accoridng to the FDA?

          Thanks. I did a Google search but I was WAY OFF I think.

          Originally Posted by RickDuris View Post

          I'm curious about your strategy, Mark. Can you elaborate or point to an example?

          - Rick Duris
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  • Profile picture of the author RickDuris
    Here you go:

    Guidance for Industry: Substantiation for Dietary Supplement Claims Made Under Section 403(r) (6) of the Federal Food, Drug, and Cosmetic Act

    Yeah, it's gobbledegook.

    Normally what happens with me is I write the copy best I know how, knowing what I know about the FDA will allow. Then I submit it.

    Then I get push back from the attorney or the Client. Then I adjust until they're satisfied.

    Basically, I'm a pushover. Because the Client's taking the risk.

    - Rick Duris
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  • Profile picture of the author iampino
    Thanks, Rick. Who have you used to create the actual video for the video sales letter? have you had success?
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  • Profile picture of the author Genesis1
    It does make sense, seriously
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    High Quality Backpage, Kijiji, Gumtree Classified Ads Posting Services. Service that brings Value. Get Traffic & Increase SEO at the same time! Prices are starting from 0.09$ per AD. PM Me for more info
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    • Profile picture of the author MadHattie123
      I came across this today and examined some of the VSLs & attendant text sales letters.


      Natural/alternative health video sales letters

      Have you been looking for swipe files to study for this niche? Would you like to see a variety of alternative leads tested for each product?

      Synerflex – 6 versions of their video sales letter
      Index of /video/650SSNF_OLP

      5 of them will display the sales letter text version when you click to close the tab – and when the pop-up appears click “stay on the page”.

      index of other products - video sales letters
      Index of /video
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  • Profile picture of the author Daniel Scott
    Get on the lists like Newsmax (owned by Agora, like everything else), Dr. Mercola, Natural Health, Health Ranger, etc.

    See how they sell their supplements. That might give you some ideas.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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