Could this be down to the title of 'copywriter', and should a newbie's first job be to tweak his/her job title a little?
The problem with our job title is it has the word 'writer' in it. And unfortunately, writers just aren't that highly valued by the general public (unless you're Stephen King or J.K.Rowling!)
But then at the other end of the scale we have consultants! Say 'consultant' and most people will probably think 'big bucks!'
So...should we be calling ourselves marketing consultants instead?
O.K. - I know the two terms aren't strictly interchangeable but it strikes me most copywriters give lots of marketing advice as a matter of course.
Plus most of a consultants recommendations will involve copywriting anyway...
Update your website, start an email marketing campaign, re-write those ads, send out some sales letters. Who's going to do all that new writing just suggested by our friendly consultant...you are!
I think this may well be the way to go to get the earnings we deserve...what do you think?