If any copy writers are willing to throw me some advice it will be greatly appreciated.
I have done this before and got decent results with another model, even as a novice copywriter, but Im sure some of the better copy writers here could help me get optimal conversion with their expertise if they will lend it.
What I want to do is place tiny classified ads (Ala Don Lapre) In various cities...in print publications, which are small enough to stay within a cost model of a hundred bucks or less per ad, as Im going to use multiple ads, and repeat them weekly in various papers that give me a positive ROI.
The idea is to attract people to call in for a free 30 day listing, and then upsell them on that call to a premium one. Given the niches I will be targeting... I will probably be able to upsell 1 out of three call ins, if past experience is any indicator, but I would like to obviously get as many call ins as humanly possible and have the most effective ads possible with your help.
Here are my questions:
1: What do you think of this ad?
2: How would you shorten it and make it even more powerful, as most papers charge by the word or line.
3: I will be testing it in a few different cities, so any other versions that you think would be test worthy are much appreciated.
The reason I think the headline will draw attention is because the readers first thought (ideally) is going to be that they are being offered a free listing in the print publication they are reading if I word it right, thats the goal to grab their attention initially, then I have to quickly entice them to call...
Here is the basic ad I am thinking of now:
If any fellow warrior copywriters can help make any of these lines stronger, then please share your experienced advice. I know this is a bit different than long copy for the web,... but maybe it will be a fun exercise for someone.
Ps. The ads will be placed in the section of paper where the lawyers and various niche business people advertise their own services...the idea being that they will see them when they check on their own ads...however, if you have a better idea for what sections to place them in, thats great too.