Can You Help Me With My Sales Page?

9 replies
Hey Warriors,

This is the first sales page I have done, and I want to turn it into something that converts really well.

I was just wondering if you guys had any tips on what I could add/change to make it better and to convert more.

I really want to learn how to copywrite better so all your tips will really help me in the future.

Here is the copy letter:
EasyEbookIncome - The Easiest Way To Earn An Income Online

Ryan McLean
#page #sales
  • Profile picture of the author Loren Woirhaye
    The order button is Kooky. Would maybe look better tilted the
    other way because it points off the page. Don't do as I do
    because my graphic design skills are spotty and sometimes ugly -
    but try to add punch to your bullets with graphical check-marks
    and things.

    Go for 12 point or bigger. A lot of newbies are over 40 and have
    a hard time with small fonts.

    This is a generic sort of product so punch it up and make the letter
    hyper-enthusiastic - and have loudish graphics too. An audio
    or video could help.

    You copy is dry. States the problems accurately but in terms which
    are too general, making your product seem overly generic and dry
    too. There is a rhythm factor to good copy - read some good writing,
    poetry, pulp fiction or pop writing like Stephen King - it's crackling
    rhythms that make prose engaging as much as what is said. Do try
    to read good stuff and get inspired (not just good copy, good writing)
    and then sit down and try to "feel" the rhythm.

    I'm a musician and I sometimes read my copy and tap my foot
    and feel the beats. It's just part of how I write now - but you
    can develop this rhythmic sense and it makes your writing much
    more fun and engaging, both to write and to read.
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    • Profile picture of the author Dean Dhuli
      Like Loren already said, the copy is too dry right now.

      You can probably throw in an enticing story and add some emotion to it.
      Create suspense if you can. Don't give it all away in the very beginning itself.

      Secondly, you're assuming most people already know that creating an ebook
      is the best way to make money online. That's just not the case.

      And then some people will tend to disagree with this notion also.
      So you have to give them your reasons for saying so.


      Hope this helps,

      Dean.
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  • Profile picture of the author ryanmacca
    Wow,
    Some really great tips already. I have written all of these down and will be making improvements to my page when I get the chance.

    As I said I am a budding copywriter so all of this stuff is really helpful.
    keep it coming
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  • Profile picture of the author Adaptive
    Hi Ryan,

    It's gonna take more than a few tips to make this one compelling.

    Take a step back. Let's start with the intended audience for your message. Internet Marketers, O.K. What's the mixture of men and women? What's the age range? What are these people hoping to accomplish - besides making money? Why does IM appeal to them? What are their hopes and dreams in life, not just in business? What are they afraid of? What keeps them up in night? What have they already tried? What are they willing to try next, and what will they never be willing to try?

    How do you know this for sure, especially concerning the inner life of thoughts and feelings?

    If they don't use your ebook approach, what else might they try? What are the competing strategies and tactics? Why is your approach better?

    Now on to you. Without giving away your content, what makes you an ebook expert? Why is your experience important? What about your personality made it possible for you to discover what everyone else had overlooked?

    Now, back to your audience. What will get their attention? Why choose that particular headline? How will you transition from the headline to your story? What will keep their desire active to stay with you through your explanation? What are ALL the benefits of your approach, including lifestyle and emotional benefits? What are the most important features of your offer and why do those really matter to your market?

    What offers do your market members like to buy, over and over? What can you learn from those offers, and from the way they are successfully promoted?

    With this homework done, you'll be ready to start writing a new letter.

    Regards,
    Allen
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    • Profile picture of the author ryanmacca
      Originally Posted by Adaptive View Post

      Hi Ryan,

      It's gonna take more than a few tips to make this one compelling.

      Take a step back. Let's start with the intended audience for your message. Internet Marketers, O.K. What's the mixture of men and women? What's the age range? What are these people hoping to accomplish - besides making money? Why does IM appeal to them? What are their hopes and dreams in life, not just in business? What are they afraid of? What keeps them up in night? What have they already tried? What are they willing to try next, and what will they never be willing to try?

      How do you know this for sure, especially concerning the inner life of thoughts and feelings?

      If they don't use your ebook approach, what else might they try? What are the competing strategies and tactics? Why is your approach better?

      Now on to you. Without giving away your content, what makes you an ebook expert? Why is your experience important? What about your personality made it possible for you to discover what everyone else had overlooked?

      Now, back to your audience. What will get their attention? Why choose that particular headline? How will you transition from the headline to your story? What will keep their desire active to stay with you through your explanation? What are ALL the benefits of your approach, including lifestyle and emotional benefits? What are the most important features of your offer and why do those really matter to your market?

      What offers do your market members like to buy, over and over? What can you learn from those offers, and from the way they are successfully promoted?

      With this homework done, you'll be ready to start writing a new letter.

      Regards,
      Allen
      Wow so much to think about. Thank you for all your help.

      All of these tips I will definately implement and it will make me a better copy writer. keep them coming
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  • Profile picture of the author wrcato
    Get rid of the highlights and place your testimonial in a box. Plus your bullets are all over the place. they need to be aligned properly. Use spell check or a dictonary some words are misspelled. Copy is all about your customer not you. Get rid of the I's and make it all about your customer.

    Headline is in the wrong place and so is your from and to.
    Right now it looks like a cheesy squeze page that you would find on some traffic exchanges.
    Better yet hire a web page designer
    Signature

    William Cato
    Sit Down, Have A Cup Of Coffee
    and read my blog http://www.2ultra.com
    follow me on Twitter
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