This client has, say, toy train sets he wants to market, massively.
How does the copywriter get in the head of the potential market if he knows nothing about trains or train sets?
Does the copywriter accept the gig ?
How do copywriters get research in timely fashion to start the project?
Is the client responsible for facts of the product and other info for the copywriter to use?
What does a copywriter do to get the best handle on a market to give the client his best and most profitable campaign?
Does a copywriter need to know about sprockets to present the best campaign possible for his client, a campaign that gets worthy profit for his client?
Do copywriters take on market projects completely foreign to them?
What would Gary Halbert do?
The 13th Warrior