Best Marketing Books?

by CharismaticMannequin

Posted: 11 years ago 8 replies

COPY WRITING

Heyy guys,

getting kind of a WF bug! Keep coming back for more!

Anyway, I'm all copywritten out. I wanna expand my skillset, and start officially helping my clients expand their marketing opportunities. I know quite a bit, but I'm looking for some solid guides/courses that I can learn from.

I help my clients as it is, giving them ideas and getting them to think about how their ideal prospect is approaching their business, but I'd like to have a more comprehensive education and be able to offer it as an official service (I'm not one to offer services unless I know they're worth offering - seen too much of that rubbish here on the web)

So, any suggestions?

Thanks guys!

#books #marketing

UKCopyKing 11 years ago

Seth Godin - small is the new big - changed my life, great book.
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- MyNewMama 11 years ago
  
  Influence: The Psychology of Persuasion by Robert B. Cialdini
  
  Thanks
  
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KingOfContentMarketing 11 years ago

Take another look at this sticky- still lots of good links.
http://www.warriorforum.com/copywrit...ing-lists.html

Jay Abraham's stuff:
Abraham.com - Marketing Genius

also Chet Holmes, John Jantsch, etc.

More ideas here:
The Ultimate List of the Best Marketing Books Ever
http://webmarketinginnercircle.com/i...ng-books-list/
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Marketing is not a battle of products. It is a battle of perceptions.
- Jack Trout
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- jimbo13 11 years ago
  
  You don't need courses.
  
  This will cost you less than £10 and has all those 5 star reviews for a reason.
  
  The Ultimate Small Business Marketing Book:...
  
  It is simple and every small business does better after reading and implementing.
  
  She isn't a guru and she isn't American.
  
  She just knows what the hell she is on about that's all.
  
  Dan
  
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jimp74

11 years ago

Hi, how about Laptop Millionaire, Duck Tape Marketing, and Moonlighting Online

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The Copy Nazi

Banned 11 years ago

Originally Posted by jimp74

Hi, how about Laptop Millionaire, Duck Tape Marketing, and Moonlighting Online

Talking of "duck tape"...

Is it Duct or Duck? We don’t want you to be confused, so we will explain. The first name for Duct Tape was DUCK. During World War II the U.S. Military needed a waterproof tape to keep the moisture out of ammunition cases. So, they enlisted the Johnson and Johnson Permacel Division to manufacture the tape. Because it was waterproof, everyone referred to it as “duck” tape (like water off a duck’s back). Military personnel discovered that the tape was good for lots more than keeping out water. They used it for Jeep repair, fixing stuff on their guns, strapping equipment to their clothing... the list is endless.
After the War, the housing industry was booming and someone discovered that the tape was great for joining the heating and air conditioning duct work. So, the color was changed from army green to the silvery color we are familiar with today and people started to refer to it as “duct tape*.” Therefore, either name is appropriate.

Duct Tape vs. Duck Tape - an explanation

But the book you're referring to is

Amazon.com: Duct Tape Marketing Revised &...

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CharismaticMannequin

11 years ago

Originally Posted by The Copy Nazi

Talking of "duck tape"...
Duct Tape vs. Duck Tape - an explanation

But the book you're referring to is Amazon.com: Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide (9781595554659): John Jantsch: Books

Learn something new everyday

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jimp74 11 years ago

Hi The Copy Nazi, lol yes mis type yes Duct is correct
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