Sales Letter for Help Organisation, Help!

4 replies

I decided to help a charitable organization in my community to help them raise funds for a good cause (saving Tigers from extinction).

I thought that:
1. ) I'd do some good
2.) I have a chance to practise my copywriting and marketing skills

So, now I'm in charge of writing a sales letter that will be sent out to 10,000 people. And I just realized how hard this was since the normal rules of "benefits", "testimonials", "scarcity" etc. aren't really the same here as of when you're selling a product. Or am I wrong?

What I'm really after is examples of sales letters that has been written for charitable causes and that is after donations from regular, working people.

Do you have any examples or can point me in the right direction?
#letter #organisation #sales
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author OutOfThisWord
      Lots of good info here...
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      • Profile picture of the author Tim Bazley
        The usual rules DO apply, even when applied to charitable causes.

        The thing to remember is that nobody does anything unless there's something in it for them.

        But here that something isn't in the usual arena of making or saving money. Instead, the benefit anyone's going to get is that of 'having done good', 'helping to make the world a better place', 'saving a species' etc.

        This all helps them to essentially feel good about themselves. The motivators are going to be...

        1. Helping someone realise they have help save a species.

        2. Helping them to feel good about themselves and give them a 'buzz' from helping to change the world.

        3. Personal legacy...their actions helped make the world better, they can tell their grandchildren they helped save the tiger.

        4. Respect...people will look upon them in a better light, including perhaps potential customers.

        Play upon these motivators and associated benefits in a compelling way and you'll create great copy.

        Hope that helps.
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  • good stuff here:

    Fundraising copywriter Karen Zapp shares the three reasons people don't respond to fundraising and how to handle it (no affil, no connection):
    Karen Zapp's PK Scribe: Fundraising copywriting that accelerates nonprofit mission growth.
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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