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Skeptics & Objections...

by busin
10 replies
Hi,
English is not my main language.so bear with me!
i am writing non-English copy!

i think that coming through reader objections with questions like:

Is This A Scam?

Is This A Bunch Of Hype?

And so on. is that a great strategy,what do you think?
would it be good in case the reader was Wondering
"this guy just wants my money" ?

Especially when your audience doesn't have that "open mind" mindset,
And they'd assume fast that there's a catch!
well now this thoughts maybe because of my "OCD Diagnosis".

However, there's some truth to my worries, according to my past experience when
i had a website providing courses about programming their was questions
like " what the guarantee that i'd get the material when i send the cash"
that my prospects always raised.

Is it fine to state more than objection-removing headline?
or would that raise more awareness? like:
"WTF with that guy i already believe him"

i don't know how to explain more clearly to you!
but hey worrying about perfection is rewarding!
Any Advise would be great...
#objections
  • Profile picture of the author DavidG
    Hey busin,

    You're right - people will have those things in their head. BUT they won't think it unless you make crazy promises. Or if you have no proof and a bunch of hype.

    Sales letters don't say - "Don't worry I won't scam you" because they give a ton of valuable info before they introduce the offer.

    So yeah, keep that in mind whenever you make a claim or a promise. And whenever you do, make sure there's enough proof close by.

    Hope that helps!

    P.S. - Your english is better than mine after 4 hours of writing. Don't worry and keep learning. In fact, english is not my native language as well.
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  • Profile picture of the author BudaBrit
    Instead of YOU telling your audience it isn't a scam, get previous clients to do so with testimonials.

    You need to offer proof not another headline.

    IMO, of course.
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    • Profile picture of the author busin
      Originally Posted by DavidG View Post

      Hey busin,

      You're right - people will have those things in their head. BUT they won't think it unless you make crazy promises. Or if you have no proof and a bunch of hype.

      Sales letters don't say - "Don't worry I won't scam you" because they give a ton of valuable info before they introduce the offer.

      So yeah, keep that in mind whenever you make a claim or a promise. And whenever you do, make sure there's enough proof close by.

      Hope that helps!

      P.S. - Your english is better than mine after 4 hours of writing. Don't worry and keep learning. In fact, english is not my native language as well.
      One rule i am sure of is that i need to test!
      there's no right-way or A system to implement,
      just basics along with an extraordinary magic bullet...
      Although Authority plays BIG part.
      Originally Posted by BudaBrit View Post

      Instead of YOU telling your audience it isn't a scam, get previous clients to do so with testimonials.

      You need to offer proof not another headline.

      IMO, of course.
      Of course i am asking "beside testimonials".
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  • Profile picture of the author BudaBrit
    For me, it would be a turn off.

    But it could well be culturally relevant. Which country/language are you targeting? As a Canadian will respond differently to an Argentinian to a Bulgarian to a Korean, etc.,etc...
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  • Profile picture of the author TheSalesBooster
    It's tough to predict where people get caught up in your sales process and start to roll their eyes. So naturally you want to address every possible objection your customers may have. One of the best ways to do that is to explain why or how something works.

    "This powerful new SEO plugin will increase your profits by 328%, here's how..."

    Don't make empty statements. Backup everything you say with proof and your objections will melt away.
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  • Profile picture of the author Victor Edson
    If not getting what they pay for is their objection,
    tell them they are going to get it.

    A line like, "get instant access to this report
    even if it's 3 a.m." shows people they get access,
    but a line like, "I won't scam you this time" gets
    people thinking about the possibility of being
    scammed.

    Each word we read sparks certain thoughts &
    emotions subconsciously. Choose the words that
    positively reinforce your authority/trust/credibility.
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    • Profile picture of the author busin
      Originally Posted by Victor Edson View Post

      If not getting what they pay for is their objection,
      tell them they are going to get it.

      A line like, "get instant access to this report
      even if it's 3 a.m." shows people they get access,
      but a line like, "I won't scam you this time" gets
      people thinking about the possibility of being
      scammed.

      Each word we read sparks certain thoughts &
      emotions subconsciously. Choose the words that
      positively reinforce your authority/trust/credibility.
      in-Depth & Great, However you're mixing stuff here i didn't say that my headline would be:
      "i won't scam you "

      It's Completely Different Than:

      Is This A Scam? / Is This A Bunch Of Hype?

      The Point of these two headlines is not raising awareness of a possible scam
      instead it means that you're reading your reader mind. Like you feel them.
      i noticed Top Gurus including "Frank Kern" using these headlines & alike tactics.
      And no i am not being copycat,i'am just trying to convert prospects the right way by copying success.

      Anyway what i can get from your post is that
      instead of a headline that says:

      So What's The Guarantee?

      i'd reverse that to:

      Learn How We Guarantee Your Rights...
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  • Profile picture of the author BrianMcLeod
    Where is the prospect in terms of AWARENESS for the product/offer?

    "Is ___ A Scam?" presupposes the prospect knows/cares enough about ____ to be wary.

    If they are, then it's a valid objection. If they're not, you're INTRODUCING the concept of scam or hype, usually counterproductive.

    Edit to add:

    This is akin to a salesman talking himself right out of a sale.

    Have you ever seen that one in action? It's maddening as a sales manager and soul-crushing to the poor sap who shot the sale. But it happens all the time.

    In an attempt to cover every possible objection, they introduce NEW objections, pissing away all that pent up buying pressure they'd successfully built with the prospect.
    Signature
    Brian McLeod
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  • Profile picture of the author Victor Edson
    Ahh okay.. I see what you're saying.

    I thought you asked about overcoming
    objections in your sales copy, but you're
    asking about saying Scam in the article
    title to draw attention?

    That works when you're doing a product review.

    When people search for a product name,
    they're trying to find out if the product is
    legit or not, so using the word scam in
    your title gets attention.

    People start thinking you know something
    shady about the product that they won't
    find on other sites, so they check you out.


    Nothing too scammy about that,
    just make sure you aren't calling it a scam
    and bashing the product creator before
    you recommend it, lol.
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  • Profile picture of the author RickDuris
    Guaranteed: The people in the market, hitting your page, asking those questions will NEVER buy from you.

    So why are you answering them?

    All you're doing is creating doubt in the people who ARE sincerely interested.

    - Rick Duris
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