Ben Hart's Marketing and Copywriting Checklist
Ben Hart keeps this checklist close when working on copywriting projects.
Five-Minute Marketing Plan
Examples:
"--Use a cheap lead generation letter for high-priced products and services. Then send those who answer your more costly hard-hitting, high-impact, extensively personalized package designed to close the sale.
--If you tell a story, it should not be longer than a few lines. The shorter and more stunning the better.
--No story is better than the wrong story.
-Learn the 17 top reasons people buy: fear, greed, love, self-improvement, desire to win, desire to be recognized, comfort, laziness, quest for a great experience, sex, desire for relationships, anger, desire to make a difference, desire for meaning in life, desire for power, necessity of life, addiction.
--Ask your reader to give you a "yes" or "no" answer. "Maybe later" is the same as "no." Never allow a "maybe later" answer."
Five-Minute Marketing Plan
Examples:
"--Use a cheap lead generation letter for high-priced products and services. Then send those who answer your more costly hard-hitting, high-impact, extensively personalized package designed to close the sale.
--If you tell a story, it should not be longer than a few lines. The shorter and more stunning the better.
--No story is better than the wrong story.
-Learn the 17 top reasons people buy: fear, greed, love, self-improvement, desire to win, desire to be recognized, comfort, laziness, quest for a great experience, sex, desire for relationships, anger, desire to make a difference, desire for meaning in life, desire for power, necessity of life, addiction.
--Ask your reader to give you a "yes" or "no" answer. "Maybe later" is the same as "no." Never allow a "maybe later" answer."
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Alex Cohen -
[ 1 ] Thanks
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deezn -
Thanks
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