A different kind of campaign
Amanda Palmer TED Talk
As I listened to her speak, I was pretty in awe of her complete mastery of sales skills. She doesn't try to win you over with impressive facts and figures. She doesn't try to tell you why you should like her music. She comes down off the box and asks for your trust, and gives hers in return.
What do you think? (~13 minute long TED talk, but well worth it).
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