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The feeling of helping people, help people

by Mark Pescetti
2 replies
The first time my copy produced any real money for someone, I admit it, I felt jacked.

It was orgasmic.

The desire to keep recreating that feeling is addicting.

But I knew that feeling wasn't the end all, be all reason for engaging with entrepreneurs on the level that copywriters do.

When you strip away all of the copywriting techniques that people in this forum live by;

When you get over which guru said and/or did what;

When you get over that inner-dialogue of, "Can I produce the results this client wants;"

You're left with the foundation of what this game is all about:

Helping people.

Last year during yoga...

I consciously immersed myself in the sensation of what "helping people, help people" feels like.

I'm serious.

Okay, yeah, I know... I'm weird.

But I closed my eyes and experienced the feeling of wanting to help people (who I personally resonate with) achieve their vision and dreams.

And whenever I'm writing copy for someone, I always make sure to reconnect with that feeling.

It empowers me to focus on the task at hand, rather than being driven to simply produce a certain conversion rate or dollar amount at launch.

Sure...

I always look forward to getting jacked by hearing how much money got produced from my copy.

However...

When I'm faced with the task of getting my client's one-of-a-kind solution into the hands of people who can dramatically benefit from it...

...it feels good to know my copy created that critical emotional connection.

That's the holy grail of copywriting:

Emotional connection.

And personally speaking...

As much as I enjoy hearing about the dollar amounts that come in from a campaign, I'm happier to know that people are genuinely benefiting from the solutions I write for;

I'm happy they were persuaded to take action and potentially change their lives.

What about you?

What internal perspective do you come from when you take on a client, get to know them and write their copy?

Just curious.

Mark
#feeling #helping #people
  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by Mark Pescetti View Post


    That's the holy grail of copywriting:

    Emotional connection.
    http://www.warriorforum.com/copywrit...pywriting.html
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  • Profile picture of the author bluewatersailor
    Originally Posted by Mark Pescetti View Post

    You're left with the foundation of what this game is all about:

    Helping people.

    Last year during yoga...

    I consciously immersed myself in the sensation of what "helping people, help people" feels like.
    As you probably know, the concept of "seva" (service to others) is pretty well embedded in yoga. If you're a practitioner, it's not very surprising that it came up for you. It also says good things about you.

    I spent a number of years sailing in the Caribbean; broke as hell most of the time and still having a total blast. But I learned a really important lesson about myself: after the first two years, I had this... mental/emotional itch, getting worse by the day. Took me several months to figure it out: I wasn't paying for my ride on this planet. Not being of any use to my fellow humans, and two years was enough and more than enough of that. (Any of you folks dreaming of retiring and doing nothing are in for a shock, I'm willing to bet.) So, I sailed over to St. Thomas, pushed myself onto a local insurance company that turned out to be desperate for a system/database admin, and let go a BIG sigh of relief when they knuckled under to my demands for a job.

    Yeah, the paycheck was nice, but that wasn't the point. I could always dive up some fish or lobster, get coconuts, bananas, mangoes, etc. from the jungle, trade fresh grouper (or fix diesels or electronics) for beer or cash... keep going that way till old age. Turned out I wasn't cut out for that kind of life - at least not then.

    Helping others... that's a pretty big part of what work means to me. Fortunately, I also believe that truly useful service is reflected in a good income. Floats my boat, anyway.

    So yeah; that's my perspective when I work with clients. If I don't feel I can help them, I pass them on to someone else no matter how much money may be involved. As I've learned on my own hide, my sense of integrity wields a large club and isn't afraid to use it. And I don't have any complaints about that.
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    Ben

    http://artofkamchatka.com

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