What do I need to know about sales copy to promote a business intensive in Hawaii?

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Hi Copy Warriors,

What do I need to know about sales copy to promote a business intensive in Hawaii?

What works? What doesn't?

I'd preffer to get feedback from people who've actually done something like this.


Background:

I've rented out a beach front villa in Kauai where I plan on doing a 5 day intensive with 9 months of follow-up.


The list is my current clients, who are small business owners with a gross between 500K to 10 million a year.

Many have 5 or fewer employees.

Because I do their books, I know a lot about their business.

I know they are leaving money on the table due to not properly monetizing their business.

I also know they have operation issues, as well as tax issues.

Capacity will be 3 people.

I'm thinking of charging 10K/person, which included 5 day intensive in Hawaiin, lodging, and food, pre-intensive teleconference, and 9 months of coaching.

We'll cover USP, healthy revenue model, RFM, operational issues, and tax issues.

The promise is: do the work, and within 18 months you'll recoup your intensive fee, travel expenses, and lost opporuntiy cost
#copywriting #business #copy #hawaii #intensive #promote #sales
  • Hey Adam, I just did a sales letter for a 7 day mastermind in Thailand at $10k per head. If you have any questions about what worked for us feel free to shoot me a PM.
  • I haven't done anything in that sense, but am working on a 2.5k per head letter (which is also going to be tested against powerpoint VSL)

    What we're planning to do is a simple content packed video series and CTA will be an application with all of their contact info if they want to "know more"

    Afterwards my client is going to get on the phone and close it from there.

    One thing to highlight Adam is the references. You have to have the best of the best backing you up in your niche.

    My client has the leading dog in the 'consulting world' backing him up. Not that you're going to automatically get clients because of it, but it does make it easier.
    • [1] reply
    • not really sure what you mean here.

      can you explain.
  • Not really sure what you want me to explain...

    Selling high-ticket items needs quality proof. And being recommended by some big dog in your niche is the best kind of proof you can have.

    Not that you NEED it, but it does help.

    In terms of WHY this works, it all has to do with trust. Peeps already trust the big dog, so if they say you're the man for tax stuff, then you get instant credibility.

    Jay Abraham would get his 50k a head for his seminars by getting recommended by other respected people in the field. He would then get their buyers list and have his tele marketers call and get the sale.

    I think he called being recommended the #1 secret for his success.

    Again, this is just a great, easy way to do this.

    Still, I think your promise might be a little vague. I'm probably being ignorant here (since I don't know what the heck is RFM or operational issues) but as a small tip, try and make your seminar about one thing, one problem they all know they have.

    For example, your tax service. I bet a bunch of businesses go to you for tax issues. And rely on you to save a ton of money. So make the seminar all about tax issues and how their business could have many holes because of it.

    Then get people who have real known businesses that you've helped save money and show your prospects what you have done and what you're going to show them at this event.

    Hope that helps.
    • [1] reply
    • got it.

      here's my deal... this that these are my current tax clients.

      these are people found on warrior forum or some dan kennedy site.

      in other words, these people don't have "guru" names they like, know, trust.

      however, the "guru" effect is still powerful.

      i just don't know who that would be for this group of people.
  • Good point, I'm not sure neither.

    Maybe somebody else who knows more about your niche can chime in.

    I personally think though that if anything - make it about a "business strategic" kind of thing. Because the way I see it, people pay people to do their taxes for them.

    Do something similar to what perry is doing. But instead when it comes to it, part of the seminar is to cover holes - and you could include the tax stuff in there. The other days on business USP stuff and strategies.

    This could probably give you better leverage.
    • [1] reply
    • Aloha Copy Assassin,

      A guarantee that they will make back what they spent on your program within a specific period of time would be very powerful.

      In addition, be sure you remind them that all of their expenses for the event will be tax-deductible.

      Marcia Yudkin
      (Currently in Maui)
      • [2] replies
  • You raise an interesting question. Do seminar leaders have to get releases from participants if they use their "hot seats" (and other participation) in videos and other promotional vehicles?
    • [1] reply
    • oh yes they do!!!!!!!!!!!!!!!!!

      or at the very least, they should.

      p.s. Joe, if you assisting some promoters on this, make sure this sign the release when they pick up their name tag.

      p.p.s. Joe, to make a step better, when the client buys the thingy, make sure part of the TOS is a release. Most never read that stuff anything.
      • [ 1 ] Thanks
  • 10k per head and only 3 people does not seem worth it. That's only 30k and your paying for their stay, and 9 months worth of coaching after that? Did I read that right?

    After all of your expenses how much do you expect to profit from this? Doesn't sound like a good idea to me. Especially the part where you work for someone for 9 months for only 10k...
    • [2] replies
    • For the sake of discussion, let's say his expenses are $10K. And let's also say he has one group call per month for 9 months.

      So let's see. He gets an all-expenses paid trip and vacation to Hawaii. And he gets 20K for 9 phone calls.

      Sounds good to me, and I would guess just about every other copywriter who frequents this forum would say the same thing.

      What's that you say, I don't know the 9 months of coaching is one group call per month? You're right... I don't.

      And you don't know it isn't. You passed judgment without all the facts.

      Alex
      • [1] reply
    • TheSalesBooster,

      Funny you mention that issue.

      I was thinking about this during my drive to the office.

      I figure expenses to actually be around $15,000.

      So, yes, I'd net around 15k.

      In other words, in pure dollars per hour, I won't be making that much, when you consider the follow-up, which will be individual, not group.

      Is this worth ALL the effort?

      You can might a strong argument of "No".

      However, here's why I like the idea:

      10K will become a constant price anchor to my clients; this gives me a reason to call my clients in the "off season"; I have no case studies to validate my claims (this ought to do it); this is a test run for future seminars; after the "tax season" I only work about 10 works a week anyway (another 5 hours a month won't hurt me); this will start to reposition myself as a business consultant rather than just a "tax guy"; and lastly, as Alex mentioned, I'll be going to Hawaii for free and staying and extra 3 weeks.

      Adam
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