Bloody bald headed water gypsies ^
they get everywhere these days.

Copywriting is simply salesmanship-
in-print Chris. Writing copy which
creates a strong call to action usually
to buy something or another action,
for example to call this number now.

It's the crafting of words which focus
on key emotions to get the target
market to take a direct call to action.

You'll see copywriting everywhere
around you not just in print. Radio
advertisements, tv advertisements,
newspaper advertising, those
adverts are all written by copywriters.

Copywriters in short help sell more
product by making the connection
between the business and the
buyer through the words they use
to make this connection happen.

In essence, copywriters are business
growth experts with a massive passion
for consumer behavior psychology,
the written word, marketing, and
connecting people.

In a nutshell.

Smoking hot,


Mark Andrews