Email Copy Quote for a Newbie - What to Price?
I was propositioned by a CEO friend of mine asking what I would charge for an eblast for her [billions in sales!!] tech company. I have never written copy but I am heading in that direction. I have not yet asked for specific details, mostly because I am not sure yet how I want to go about responding to her.
My personal concerns are that 1) I don't want to sound unprofessional in my response, 2) I do not want to over or under charge her, and 3) I have no experience in copywriting to back anything up, and 4) I want to do a fantastic job for her if she hires me. She does have full-time staff who write for her, so I'm guessing she is either looking for a cheaper route or a new angle given that I am part of her target clientele.
Friends (not in the writing business at all) have suggested that I offer something for free in exchange for "potential" work or a review of my services that I can promote. I think that idea could backfire; most people do not value what they can obtain for free.
Suggestions?
I will also take any links/books about writing email copy you may offer. I'm reading up on copyblogger now about it - Email Marketing Essentials: The Keys to Email Marketing that Works | Copyblogger
Thanks!
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Direct Response Copywriter
http://lynnswayze.com
-Andy Warhol
"Creativity is overrated. Most business success comes from developing a system that produces consistent results." -Ray Kroc
Ben
http://artofkamchatka.com