And now that I'm starting to get more and more clients coming into my agency who want to give direct mail a "whirl", I always find myself going back to two resources:
1. The 12 Month Millionaire by Vincent James (only bought it because Gary Halbert endorsed)
2. The Boron Letters
And I gotta tell you, every time I put my beat-to-sh*t copy of the Boron letters out, it's like I'm a kid at Christmas time all over again.
Hell, just one chapter from the Boron Letters helped me build an entire ad agency.
The Gary Halbert Letter
And ANY copywriter here can use that same chapter to make a ton of money.
Because I've been doing this for almost 14 years now, I have a ton of marketing consultations or "audits" that I've done for just about any kind of business.
So, I've sent out direct mail offers to dentists, chiropractors, plumbers, carpet cleaners, etc.... offering a report they can use to make more money in less time.
I'd get in touch with my list broker and ask for a list of whomever I'm targeting.
Or, instead of a report, often times a mailing would lead to a marketing consultation or a copy gig, whatever.
But any copywriter here can use that one chapter of the Boron letters to approach any market or business to offer your services.
I personally haven't used it yet, but I know infofree.com offers
a $49 monthly membership for leads... and i know they have/had real estate agents, doctors, etc...
so, you'd be surprised how that one chapter of the Boron letters would
still work great today, targeting local businesses in your area.
Send them a letter based on what Gary writes and I'm sure you'd get
But if you haven't done it, I definitely recommend reading the Boron letters.