Who else want to BRUTALLY destroy my headlines?

I need more information, and as always have more questions, ok?

Where are these eBooks being offered?
How are prospects reaching these sites?
Is there an opt in on the carrot?
Who, exactly, is his target market? Men? Women? Both? Young? Old?

What does he offer to his list, the carrot list?

What does he charge for the one for sale? What is unique about his work that distinguishes him from the 101 works on resumes? Or job searches?

See, in order to answer your question, we (or certainly I) need more information because often a correction of one thing, say traffic source, could allow the current titles to soar. Of course TESTING will be the key here.

My background includes operating a thousand dollar a day resume writing service, so I do have some experience in this niche.

As for your headlines, just not enough information to make a decision as to whether to pick up the machete or not. OK?

gjabiz

Resume Writing Magic: Your Surefire Formula
To Easily Craft A Resume
That ALWAYS Gets Read And Gets YOU Hired!

This headline is unbelievable. Who is going to believe there is a formula that always gets them hired? Bullshit!


Job Hunting Wall Of Shame: 7 Stupid Mistakes
That Will Completely Eliminate
Your Chances Of
Getting That Damn Job!

This is lacking in force, clarity and fails to elicite the right feelings. Do your prospects want a "damn job"? hell no.

They want a "dream job" a job they will "love forever" that they feel "appreciated in."

What are you really selling here?

"Do You Make These Mistakes In Your Job Search?"

I think thats a much better headline.

Hey guys!

Thanks for your responses. Gjabiz, you're right. I need to share with everyone some insights about the market that we're going after.

So, in short:

32 to 45 men and women, middle managers to c-level executives.

Biggest need: making sure their resume gets them the maximum chance

of getting hired in order to advance their career further.

We also delve into the career transitioning stuff, where peers from that tribe

want to completely change their area of activity. They need a persuasive resume

to be able to stand against other job hunters who may have invested their entire time

into that one sector.

The Carrot:

yes, it has an opt-in. The opt-in copy is not published yet, but you can

read a draft here if you're interested!

The book will sell for 17 dollars, but we'll split test different prices.

How are prospects reaching these sites?

I can't tell anything about the presell that we'll run on them since the marketing campaign has not been launched.

"unique about his work"

The guy's a headhunter himself! And a top one. He currently works for a large company

in Asia focusing on international recruitment.

He really knows what he's talking about.

The book allows the reader to go through a step-by-step process. It takes out

the pain of thinking about the next step, and doubting about the resume outline's correctness.

'hope it's enough for your machete to come alive!

Thanks for your remarks, maximus!

İs "7 Ridiculously Common Mistakes
That Will Completely Eliminate
Your Chances Of
Getting That Dream Job
You'll Love FOREVER!"

better for an eBook title?

"Resume Writing Magic: Strike The Hiring
Manager Where İt Hurts The MOST
And Get Hired..."

"This is lacking in force, clarity and fails to elicite the right feelings."

What would YOU put in there?

You're the man, Alex!

Honestly, I like the original better. It is shorter and captivates your attention faster.

However, maybe your 2nd version could look like:

Job Hunting Failures: The 7 Worst Mistakes That Will Guarantee You Don't Get Hired

How about:

Get Hired Today - Surefire Resume Blueprint Practically Guarantees You Will Get The Job

ozanK,

i think you're going about this ALL wrong.

Who gives a **** about the biggest mistakes.

What people care about are 1) getting their resume read, 2) getting an interview, 3) getting to a 2nd level interview, 4) negotiating a good contract.

that's what people really care about.

Also, you should get a little niche, like:

"How to get hired when you're fat, black, & a bitch"

or

"7 secrets to getting a recruiter to beg you to interview with their clients"

or

"Weird email subject headlines that get HR recruiters to read your resume, and call you asap!"

or

"How a 213 lb. mother of 4 consistently gets hired over young beautiful blondes"

or


you really need to dig hard. a lot harder.

OzanK, just as a comment, I trust you're not too used to having your work destroyed or
BRUTALLY destroyed. People who do that will one way or t'other find themselves experiencing 'writer's block.' And they somehow can't figure out how it happened. It's my 2 cents on this.

An alternate to criticism by the way - an excellent alternate - is to not just self criticism, but letting the customer help you: by split testing. Hope this helps.

Give it a bit more of a sting:

7 Job Hunting Blunders:

"Make ONE of these and employers will be laughing at you behind your back!"
OR
"Even ONE of These Will Make You Look Like a Bumbling Clod"
OR
7 Job Hunting Blunders that Make You Look Pathetic

Boring, spice it up:

Confessions of a Fortune 500 Hiring Manager

"How to Write a Resume that Will Wear the Ringer Out on Your Phone."

Love it, but the tagline's weak.

Job Hunting Wall Of Shame: 7 Stupid Mistakes
5 Seasoned Hiring Managers Reveal the Biggest "Deal Killers"

Weak, throw an underdog in there, tell a story and get them wondering how the #$#@ he did it....

Secrets of a Maverick Resume Writer
How this High School Dropout Got a 50% Callback Rate