Which stages to cover on front page?
Should I cover all 1-4 stages or should I start with the 2nd or 3rd?
I don't remember the name of these four stages but stage number 1 means:
Prospects that has no clue whatsever about what your product is and what it's all about. They don't even know that they have a problem yet.
Stage 2 are the prospects who knows about their problem, but not about avaliable products (or this product at least).
Stage 3 are prospects who knows about their problem, they know about the product but they don't know about me.
..
I am selling an acne-treatment system that is pretty well-known already.
There are multiple similar, or exactly the same products out there.
How should I write my copy? I am thinking, the people who have acne problems and are looking for a cure, are already on stage 2 or 3.
So question is, should I write it for stage 2-4 or only stage 3-4?
Cheers guys
I don't remember the name of these four stages but stage number 1 means:
Prospects that has no clue whatsever about what your product is and what it's all about. They don't even know that they have a problem yet.
Stage 2 are the prospects who knows about their problem, but not about avaliable products (or this product at least).
Stage 3 are prospects who knows about their problem, they know about the product but they don't know about me.
..
I am selling an acne-treatment system that is pretty well-known already.
There are multiple similar, or exactly the same products out there.
How should I write my copy? I am thinking, the people who have acne problems and are looking for a cure, are already on stage 2 or 3.
So question is, should I write it for stage 2-4 or only stage 3-4?
Cheers guys
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Alex Cohen -
[ 1 ] Thanks
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