Why do you love copywriting?

by Mark Andrews Banned
23 replies
Just out of interest...

Why do you love copywriting?

What is it about copywriting for which you're in a state of constant gratitude?

What exactly is it about the art of copywriting itself which makes you veritably leap out of bed in the morning eager to start a new day?

What does copywriting do for you that another career path doesn't do for you?

Why exactly did you choose copywriting as your chosen career?

Smoking hot,


Mark Andrews
#art of copywriting #copywriter #copywriting #love #love copywriting
  • Profile picture of the author cindytsmile
    I'm not a copywriter yet, but I suspect that loving copywriting has something to do with knowing that creativity is the most valuable commodity of all and that within your own mind you have the power to create wealth.

    It is amazing to think that it is possible to make a living, and a good one at that, just with words. It's all in how you arrange them.
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  • Profile picture of the author ThomasOMalley
    I love having a great lifestyle with information marketing. Of course, copywriting is an important part of information marketing.

    I'll pass on freelance copywriting...making money with my own copywriting is much more profitable and less work.
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  • Profile picture of the author Mark Pescetti
    Like Mike Dooley Said:

    Thoughts become things.

    In copywriting...

    My words affect worlds.

    My words take on life, almost like fiction.

    I get to create worlds for people to visit and help them change their lives.

    That's fun.

    That's worth waking up for in the morning and doing the internal work that spills out of me to become the top copy in every niche I touch.

    Mark
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    Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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    • Profile picture of the author Alex Cohen
      Originally Posted by Mark Pescetti View Post


      That's worth waking up for in the morning and doing the internal work that spills out of me to become the top copy in every niche I touch.

      Mark
      That's a mighty big claim.

      Which niches are you "the top copywriter" for?

      Alex
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  • Profile picture of the author Mark Andrews
    Banned
    [DELETED]
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    • Profile picture of the author Alex Cohen
      Originally Posted by Mark Andrews View Post


      I guess I'm asking, where do the powers of persuasion stop? At what level are they brought to a complete standstill or is there really no limit to what we can do to influence public opinion in a much bigger way?

      Any thoughts on this?
      Of course there's a limit.

      Firmly held beliefs can stop the power of persuasion dead in its tracks.

      Alex
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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by Alex Cohen View Post


        Of course there's a limit.

        Firmly held beliefs can stop the power of persuasion dead in its tracks.

        Alex
        Why should there be a limit?

        Why put yourself under this your own self imposed limitation?

        Where is your self belief at Alex?

        Smoking hot,


        Mark Andrews
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        • Profile picture of the author cindytsmile
          Originally Posted by Mark Andrews View Post

          Why should there be a limit?

          Why put yourself under this your own self imposed limitation?

          Where is your self belief at Alex?

          Smoking hot,


          Mark Andrews
          I had the same exact thought!
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      • Profile picture of the author CopyMonster
        Originally Posted by Alex Cohen View Post

        Of course there's a limit.

        Firmly held beliefs can stop the power of persuasion dead in its tracks.

        Alex
        Yep, especially in them cult things... when things go pear shaped and people end up dead, not much more persuading can be done then.
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        Scary good...
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  • Profile picture of the author cindytsmile
    I think that there is no limit to what we can do to influence public opinion. Especially now, with the advent of the internet, it is possible to send a message around the globe with a few clicks of the mouse.

    Look at the way ideas spread around via social media. A compelling and important message, carefully crafted can have tremendous impact.

    Adbusters uses this exact philosophy to inform and influence people.
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  • Alex,

    That can be true.

    And it's a great way to write copy -

    By asking -

    "HTF am I going to persuade those good people with deeply held beliefs that makes them (almost) insist they won't be buying the stuff I'm writing for"

    Chances are you'll have some riveting copy which can evaporate 97.79% of limiting beliefs.

    Doesn't mean they'll buy but they're not against the idea (lol).

    Might be good time to crank out the follow up emails and letters...

    And keep persuading until the maximum numbers who can buy - do.


    Steve
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  • Profile picture of the author Jason_V
    Originally Posted by Mark Andrews View Post

    Just out of interest...

    Why do you love copywriting?

    What is it about copywriting for which you're in a state of constant gratitude?

    What exactly is it about the art of copywriting itself which makes you veritably leap out of bed in the morning eager to start a new day?

    What does copywriting do for you that another career path doesn't do for you?

    Why exactly did you choose copywriting as your chosen career?

    Smoking hot,


    Mark Andrews
    I'm just learning copywriting. However, I've always been fascinated with how words/images can persuade and influence people.

    I remember when I was younger I read Jim Morrison from "The Doors" would read and study a lot about mass communication. He also studied film in college.

    Jim Morrison knew words and images could shape and influence, he even often used his tone of voice, body language, and words to put people into trances (watch live performances and you can see it. Obviously the fact a lot of people were on drugs in the audience helped compound the effect)

    I've always had a fascination with how books, songs, movies, plays, and tv shows through words and images, could cause such powerful and raw emotions in people.

    One of my undergrad degrees is Political Science. It always fascinated me how the "best leaders" (when I say best I don't mean best as in most beneficial for their people, but those who were most influential to their people such as Hitler) used words to persuade and influence.

    Then of course you have the opposite of the spectrum in Winston Churchill who rallied a downtrodden people. If England had a leader who didn't understand the art of influence and persuasion with words, it probably would have fell.

    I also studied how government agencies use words and images to control their populations (communist countries are very good at doing this.) The U.S. doesn't get a pass on this though either.

    OBEY

    If you would like an interesting read and you don't know anything about it, look up Project MKUltra.

    I was considering law school, where if you went to trial you would have to use words to influence and persuade (not going to law school however, was one of the best decisions I ever made)

    The majority of my jobs have involved sales.

    I've studied advertising and within recent time hypnotism and NLP.

    I've been wanting to get into copywriting for a long time. I've just now finally taken the plunge and began my journey.

    Mark, to your other question as to why there are limits, you need to only look to Milton Erickson.

    There is a story about how he put a woman under hypnosis and told her to slap another woman she disliked. The woman actually said something to the effect: "Doctor if you don't stop, I'm going to slap you."

    He discovered that even under hypnosis people will not do something they find morally objectionable. Even though the woman disliked this other woman immensely she wouldn't just slap her with no provocation.

    As an example, let's say you had a client who sold a product that dealt with sex. Even if you could for arguments sake put someone under a hypnotic trance with your copy, you wouldn't likely be able to persuade an extremely religious person to buy the product. Why? Because they probably morally object to the product to begin with.

    As I mentioned before in another thread, realizing it's a controversial subject in this forum, but NLP talks about "limiting beliefs."

    If someone truly believes consciously or subconsciously something isn't possible, then you will have a hard time to persuade them (however, you can use NLP tactics to try and bypass those limiting beliefs. I'm not trying to open a can of worms here just giving an example.)
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    "When you do something exactly wrong, you always turn up something."
    -Andy Warhol
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  • Profile picture of the author laurencewins
    I don't claim to be a copywriter although I do write sales stuff. I am a writer mainly and I enjoy playing with words and having them achieve the goals I set them up to achieve. I also enjoy seeing my words helping other people achieve their goals.

    I am teaching myself more copywriting skills so I can improve that aspect of my business.
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    Cheers, Laurence. Writer/Editor/Proofreader.
    Visit my site for more info

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    • Profile picture of the author Alex Cohen
      If you believe you have unlimited powers to persuade, you're ignoring basic human nature.

      Each of us have firmly held beliefs that we wouldn't give up for any reason... short of torture or threat of death. And even then, some beliefs are non-negotiable.

      Alex
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  • You've got an award winning 3 star michelin rated beef sandwich (it's organic beef from cattle that spent their entire lives being pampered and living in luxury spas, with a bountiful supply of delicious fresh grass)...

    And you're armed with 1,297 persuasion strategies, the best copy imaginable with a super duper VSL and 19 magical bonuses...you're No 1 on google, have a gazillion followers on twitter and 2 gazillion likes on Facebook...

    You're still not going to sell many to vegetarians.


    Steve
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  • Profile picture of the author DavidG
    I once created a product and service a LONG time ago. Perhaps about 2 years...

    The service was probably sooner than that.

    Either way, it killed me to actually create the product, organize the service and manage the entire thing. But when it came to writing copy for them... it felt good. I enjoyed it.

    I guess that's really the main reason. It's fun writing sales messages. To KNOW you have some type of 'power' every business is looking for.

    I guess it's a little bias. Perhaps some ego... or a God Complex.

    The money is also nice.
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  • Profile picture of the author ecoverartist
    I guess the original poster has been banned but I still wanted to answer this question anyway.

    I love copywriting because it lets me step into the shoes of someone else and empathize with their unique perspectives and struggles. I learn to see things through their eyes and understand what makes them tick (and what makes them click!). No matter what I write, I always come away from it more educated, informed or entertained. So it's a win-win for the client and for me.
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  • Profile picture of the author Jonwebb
    For the most part I love the process of writing sales copy. Convincing people to buy a product without meeting them or even talking to them is very rewarding
    - Jonathan
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  • Profile picture of the author verial
    I mainly love the results, not the act.

    This is especially true when selling my own products.

    When I first start up a new site, I usually put up some basic, thoughtless copy and get a handful of sales. Then, when I make the decision to actually buckle down and get a good sales page put up (takes me about a week for the whole process, which is the main thing I dislike about copywriting--the time sink), I wait for the results.

    If I get emails coming in the first day saying I've got paypal payments, my nipples get hard and I take the day off. That's the best feeling--hard nipples. The money's nice, too.
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    • Profile picture of the author Jomuli3
      I love copywriting for various reasons.

      I enjoy the advantage of working anywhere --- so long I have a laptop and internet connection. I decide when and how I work.

      I also enjoy seeing the results my copy brings in.

      The process of crafting a highly persuasive copy is interesting. As I search for objections, feelings, strong desires, needs --- I find my work obsessive.

      As I dig deeper beyond features and benefits as reasons people buy, the process becomes more interesting. At this stage I feel my copy rising above those which dwell in shallow waters of features and benefits only.

      I enjoy crafting hooks to make readers/prospects keep on reading --- making my copy compelling to read.

      I search for unquestionable proof to support the promise.

      Composing a user-friendly proposition is one other aspect of copywriting that makes me enjoy my work.

      I enjoy arousing strong desire to buy --- I love copywriting.
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  • Profile picture of the author Russ Ramon
    I love copywriting - or reading good copy - because, well, there's just something about gently holding people by the hand and leading them from problem to solution that just warms the cockles of my heart.

    Oh and it doesn't hurt to see the ramifications of that on PayPal either.
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    Russ Ramon
    "Do Not Compete. Create."

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  • Profile picture of the author ladan
    I simply love copywriting as a persuasion skill in all aspects of life. It helps you help people see from a whole new point of view, and influence their mind like nothing else.

    It is similar to the power of NLP once you apply it in your every day life. The effect is simply amazingly fun to watch.

    From a business perspective, of course, it is one of the greatest skills you can master to touch your customers and literally have them sleep walk towards your offers.
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    ~ Ladie Lashkari
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  • Profile picture of the author sandyallain
    A copy writer connects a product with an emotion that will lead to a buying action. It is a completely different style of writing from tech writing, story writing, or journalistic writing. Short form copy are things like ads, while long form copy are things like direct mail and sales letters. Here's a hint. If you want to write sales copy, let go of a lot of your preconceived notions on style, grammar, and who your reader is. Its the only style of writing that is at least as much science as it is art.
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