Ogilvy Confirms It! I've Got a Winner
Ogilvy said, "The consumer is not a moron, she is your wife."
In my case, ex-wife, but I gave her a sneak preview of my newest scribble VSL (weight loss product). I haven't even gotten to the close yet.
I asked her what she thought and she was like, "What is it? I want it! I was drawn in and thinking, wow, that would be great if I could lose like that... etc, etc"
Slam dunk!
In my case, ex-wife, but I gave her a sneak preview of my newest scribble VSL (weight loss product). I haven't even gotten to the close yet.
I asked her what she thought and she was like, "What is it? I want it! I was drawn in and thinking, wow, that would be great if I could lose like that... etc, etc"
Slam dunk!
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