Copywriting Advice Required-worthy cause?

by 14 replies
17
Hi fellow Warriors,

Advice required please.

My 17 year old daughter is taking a gap year beginning mid/late 2009. She is using her time to look after and teach disabled children in Uganda.

She will require sponsorship for this project.

Chill Out Everybody,
I am not asking for donations (not yet anyway).

Danielle is going to be writing to various organisations and individuals asking for their support.

So why this post?

We need some assistance in coming up with a letter/brochure that will get organisations to commit to helping her cause. A very worthy one in my very humble opinion.

Any suggestions would be most welcome.

My input: I could do some mundane tasks for anybody responding and who requires it. ie proof reading, install scripts etc.

Thanks in advance

Jim
#copywriting #advice #copywriting #requiredworthy
  • Turn this into an opportunity for the contributing companies to gain something.

    PBS telethons get 'voluteers' from companies, by positioning sponsorship as an opportunity to get advertising and PR. The host mentions the volunteers from XYZ company are standing by.

    With blogs and video and such, there's no reason this couldn't be packaged as a promotion opportunity. However you've got to do an expert job of packaging. It's no different from anything else, explain what's in it for your sponsor.
    • [1] reply
    • How much does she need?

      It wasn't so long ago that I was in school and folks doing similar kind of activities raised funds by doing jumbo sales, sponsored walks etc... One girl sold cakes (that she had baked, and supplied by friends from the supermarket or whatever) each week at school during lunch.

      If her gap year is relevant to what she plans on doing at Uni then she could probably get a company to fund her by commiting to them after she gets her degree.

      On the subject or copywriting specifically, there is a really good sales letter for you to look at on Bruce Barton's wiki page; it should give you (or your daughter) a good idea what strings need a pulling... Boo-yah -> Bruce Fairchild Barton - Wikipedia, the free encyclopedia

      Colm
      • [1] reply

Next Topics on Trending Feed