How Much Hype do you need to sell a product?

You've got your sh*t backwards.

I spend 60 minutes getting the data, 2 days on creating the website, and HOURS AND HOURS with the copy.

Of course, it does depend on your market.

Some "gurus" can whip up a sales letter on a napkin and drop
it into the feeding frenzy of the IM/make money world and they'll sell
a ton.

But don't be fooled that you're going to create a persuasive piece of copy in an hour.

I don't say that to sound rude or negative, it's just that after 14 years and consulting/working with over 400 clients... more than 80% of them would tell me how long they worked on their product, how great it is, how valuable it would be for their customer.

And the copy? It was an afterthought to them.

So, just be aware early on, since you mentioned that this is your first venture, that good copy is one of the most important elements of success.

Not THE most important, but it's up there.

And scratch that word "hype" from your vocab.

Ditch it, it's sh*t. Just know it so you can steer far from it.

Selling is all about problem solving, not hype.

It's about showing the prospect how you can help them get what they want.

Hype is the first thing they'll sniff out and run the other way.

Well, again, unless you're in the feeding frenzy of the IM/make money niche... then you can get away with it a bit more.

Instead of hype, replace that word with "proof", or even "results"

Everything you write in your copy, think to yourself "is this PROVING" what I'm claiming.

These days, hype is a deal-killer because we're all so overwhelmed with marketing.

BUT... show me that what you have can help me solve a problem or fulfill a desire... and you'l have my ear for a bit.

And then, prove what you're telling me. Give me a reason to get it now.

No where in there should any hype come into play.

Hope this helps...

Here's the link:

http://www.warriorforum.com/warrior-...ur-market.html

And my thoughts:

What Shawn said.

$99/month is at the high-end for a WSO, you need to make a much better case for why someone should pay you that.

And you're making the order process unnecessarily complicated.

It definitely helps. After I went live I was looking at the other offers in WSO and my title is calm compared to the rest. I am a very calm person, and I've seen lots of posts on WF that talk about quality, relevant backlinks, so I thought that the people I was interested in selling to would see the value right away.

Proof is tougher because I have never let anyone into my database before. I've been using it for years to get my sites to the top, but I didn't exactly keep track of things. Do you think that showing the top rankings I've gotten would help, or can I rely on the fact that people who do this for a living should know that my product rocks because they have their own experience?

And you're making the order process unnecessarily complicated.

how could I improve it?

99 may be the high side for a WSO but the only thing I could find online that was even close to what my site does was $3000 a month. I can't find it anymore or I would have put it in my copy. It takes a pretty big server just to be able to query my database.

Amazon bought alexa and Google bought the company that made Google Analytics because this kind of information is invaluable for marketing online. My hope is that the seasoned professionals will see the value in the site and that the try before you buy part will show people that our site can help them with in their niche.

What kind of proof can I offer to new IMers that would show them that this can help them survive future Google algorithm changes?

@Andrew How would they get registered? The way my site is built, it sends their user ID to Paypal in the custom field and then when IPN posts back it promotes them. Are you saying I should take them directly to the Register page on my site or directly to paypal like some of the other WSOs do?

If you make a great product to begin with, you won't really need to 'hype' it in order to tell people how great it is.

an hour on the copy? dude I spend just as much time on the sales letter, as I do on the product. no one will care about your product, if your sales letter cant get them Jazzed up. marry your product, but sleep around with your copy

- Jonathan

What they said.

I like your eyebrow: We couldn't find anything like this, so we built it... I would consider changing it to: We couldn't find anything like this on the Internet, so we built it for you

that is all that I liked about it. the rest needs a lot of work. Just remember Robert Plank once said "it is easier to edit crap than air"

With that said you need to get to some serious editing.

Hype's an awful marketing decision (assuming you can control it).

All hype does is turn long-term sales into short-term sales. You're more likely to make less profit selling through hype than building up a business slowly.

As Shawn said, dump the word "hype" from your vocabulary.

Sell your product with good copywriting.

Ok, new copy, made the changes you guys suggested, now what do you think?

Just enough so as to not earn a refund request.

Re: your WSO.

To make lots of moolah, you need to add some HYPE...

You need a boatload of it,
A mountain of hype, a raging river or wide open spigot...

you need to unlock your vault and withdraw tons of it...
Do not jealously guard it...let it flow like an erupting volcano,
like hot sizzling coals radiating heat to warm your wallet,

You need copious amounts of hype... your customers will receive a Tsunami of
quality backlinks, they will be deluged with customers, and links will convert their traffic and money pours to them like the waters of Niagara Falls pours mist over the water below.

By using your special report, the quality backlinks are like having a magic wand, a genie in a bottle, a leprechaun tied up in the back room and a girl who spins straw into gold.

You'll probably need more than that...

Be lavish in your hype, let the hyperbole flow like a fire hose at a 5 alarm fire.
Use exaggeration, distortion and ornamental magnifiers.
Color it like a rainbow of embellishment but stay within the lines of fluff, puffery and tolerated promotion.

I think that should do it for you.

OH, and a lot of screenshots of the extraordinary number (zillions perhaps?) of back links you've rec'd from your system.

One can never have TOO much hype in a WSO, can one???

gjabiz

Credible social proof helps to sell. Hype - not so much.

I think it's more important to target a specific problem and build desire around the solution. It's much more effective and doesn't require hype IMNSHO.

Hype = an unproven claim.

Bullshit = bullshit.

Adjust accordingly.