What's the Going Rate for Lead-Gen Landing Pages?

Good question, no specific answer.

In copywriting and other outcome oriented services, the going rate is determined by how hard is to achieve X.

For example, to beat control A it may take you 5 minutes. To beat control B it may take you 50 hours and still find it hard to beat it.

This means that you decide your rate based on the niche, the product itself and how difficult is to achieve a reasonable conversion in that marketplace. Since copywriting is not a commodity (as I've finally realized that you are not responsible for the copy you write but only for the conversion you get) think about how hard is to get results in that niche, what these results matter for that person (it's reasonable to charge $1000 for someone who will make $10000 in return and $100 for someone who will make $1000) and your actual effort involved.

Good luck and happy weekend warriors.

It depends.

If you get results $1000 might be a bargain. But if you don't know what you're doing $100 would be a rip-off.

Ultimately you want to charge based on the value of the project and the value you bring (see Value Based Fees by Alan Weiss).

To get started you could estimate how many hours each page will take and multiply it by an hourly rate you're happy to work for. Or have a look round the Warrior For Hire section to check the market price.

Hmm... Good Question. If I were to work for a business I would want to see what they have in place now and try to beat their control. You will need to test and track every aspect of your copy, eventually.

I would set up an A & B test and start with the headline (this is one reason you need to write so many headlines).

and keep testing all the way down to the PS.

One thing you need to make sure of and have in your contract is who is paying for the tests. Is it you the copy writing contractor? or the company.

If it is you that pays for test and there are 1,000's involved I would test 3 things to start...

1. the headline
2. the offer
3. the PS, or form,

If it is the owner I would ask how much they would spend for testing your copy and show them first three thing you would test and let them know that it could cost a lot of money to test every aspect of the copy to get the maximum benefit from testing.

Of course you could test in adwords for less than $20.00 an ad for each test. Maybe even less if you don't add your ad into the content network and base it straight off your keyword.

I know many writers that don't understand testing and tracking any advertising and shoot themselves in foot not adding this into their rates. Most are content marketers, just to let you know and they really do not understand advertising and really don't care. They write and that is all they know.

For low end stuff a few hundred for design and the same for content. For mid range stuff 10x that and for pros at least in the five figures.

OK, thanks. I told him I would only do the copy, though I could make recommendations on landing page design and direct him to designers.

This would be my first lead-gen/landing page project, though I've done other types of copy such as video scripts, newsletters, articles and banner ads.

Do you ever structure an agreement based on how well the ad performs?

Well ... that's the only way to grow.

How much do you think you can earn as a copywriter
when you're acting as a service provider?

$10.000 - $12.000/year? Maybe $20.000?

But when you get results into the mix, it will become
a whole new ball-game.

Again ... I'm still learning this stuff (as business system
more advanced than freelancing) but Dan Kennedy and
Clayton Makepeace (in MBS) cover all of this and more.

I'd start there.