The 15 Minute Sales Letter

19 replies
Hey there Warriors,
I know sometimes in the internet marketing realm there are stuff that can sometimes come in our way from time to time that may slow us down in business and one of these things can be our Sales Letters. The truth is writing a sales letter is almost like breathing once you learn the basics and also you don't need a $3000 course to show you how to simply tap into the mind of your prospect.



What I'll do right now is show you a "simple" way to create a sales letter that can get you conversions and make your life a whole lot easier.


Sounds Good? Ok



Let's Get Started


Ok so a rough outline of a sales letter requires the following variables...


1) 1) The Headline
2) 2) A guarantee
3)3) Your Bonuses
4)4) Your Main offer
5) 5) What they would have to invest
6)6) Scarcity! (This is Huge)
7) 7) Bullet Points
8) 8) And Design
9) 9) A Call To Action
1 10) Opening Copy


Not in any particular order but those are the rough Components of a sales letter



Got it?


Lets Move On.


Let's drill deeper.


Look at how your sales letter should flow now. You are going to want to start with you headline. Your headline should definitely stand out and make your reader want to read more. Your Headline is the promise you are making to your reader.


Pro Tip: Always write your headline first! It helps to set the tone of the sales letter. What I've learned is that by writing my content for my sales letter first I would always have to reverse engineer my headline and that would always lead to me screwing up my headline and that is baaad real bad! So for now headline first.


One thing that I preach is do your best when your just starting out in internet marketing to "just get it done" and worry about perfection later. When you over complicate simple things it leads to inaction.
So Headline = Insane but true promise that hooks reader and makes them want to discover more.


Some examples are:


"How to Stop Your Financial Bleeding"


"19 year old discovers ancient trick that helped him to balance his life and make more money automatically"


"Does up to $1000.00 in your own internet business make a difference in your life?"


I know these aren't world class but you get the idea. Hook your reader!


Ok Moving on


So it's Headline, then you open up and expand on your awesome headline, smash and introduce your offer, slam some bullet points, remember to explain what they are investing, overwhelm them with bonuses, don't forget your guarantee, make the supply little (scarcity) then close off with a call to action.


Does this make sense to you?


So get out there and take action now


Oh Yeah and feel free to pm me and add me as a friend on here
Peace
Tre.
#letter #minute #sales
  • Profile picture of the author Alex Cohen
    That works out to 90 seconds per Component. You're joking, right?

    Alex
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    • Profile picture of the author bluewatersailor
      Originally Posted by Alex Cohen View Post

      That works out to 90 seconds per Component. You're joking, right?
      What, you didn't take the Evelyn Wood Speed-Writing course?

      Me, I always find it's that thinking stuff that gets in the way and slows everything down. Maybe we should just take Jubal Harshaw's prescription: unhook the brain and write directly from the gonads...

      Might work for those virility supplements, anyway.

      Ben
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  • Profile picture of the author Amod Oke
    1) 1) The Headline
    2) 2) A guarantee
    3)3) Your Bonuses
    4)4) Your Main offer
    5) 5) What they would have to invest
    6)6) Scarcity! (This is Huge)
    7) 7) Bullet Points
    8) 8) And Design
    9) 9) A Call To Action
    1 10) Opening Copy
    Don't start new threads for something people already know when they come to this sub forum...
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  • Profile picture of the author Daniel Scott
    I'm conflicted as I write this.

    On one hand, I think it's great you're trying to add value to the forum.

    On the other, I'm noticing you haven't actually added any at all.

    You've got a template so basic it doesn't really help anyone...

    Descriptions of the components so vague it's basically pointless...

    And a bunch of bullshit thrown in for good measure.

    Most of us write copy day in, day out. And we can tell you...

    1) It's NOT "like breathing" - every good copywriter I know struggles to write sometimes. It's how you know you're putting 100% of your effort into creating a killer promo. If it was easy, everyone would be doing it...

    2) Most of the good writers I know take between 2 and 8 weeks of solid effort to punch out an amazing letter. Of course, that includes research, brainstorming, and in some cases (shudder) fighting the legal team, but still - not exactly a quick process.

    3) Any decent copywriter knows the actual writing of the letter's the (comparitively) easy part. The real challenge is in coming up with an amazing big idea, a killer hook, and having amazing research out the wazoo.

    There's also stuff like knowing exactly what to put in and leave out, how deep to get into the research, the awareness stage of your market, etc etc...

    Again... the writing is the "easy" part (I put it in quotation marks because it still takes a hell of a lot of skill to do right.)

    I like contribution, but I don't like bullshit. Maybe I'm off base here, but it seems like you don't really "get" writing copy and have yet to have some hugely successful pieces.

    Again, maybe I'm completely wrong. But based on my experience, the advice you've given in this thread is pretty weak.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author bluewatersailor
    Look here... there's nothing wrong with putting on one of those silly shark-fin hats and plastic shark teeth. It might even be a requirement in some Florida bars, actually. But - jumping into a pool of hungry sharks and making 'rrrawr' noises while wearing that stuff? Not a winning strategy. Just sayin'.

    As a student of human nature, I have a few ideas about why you'd do anything like this in the first place - and I'm afraid I can't make any of them come out complimentary. You might want to review that impulse the next time it comes up... and stifle the little *******.


    Yours for a better copywriting forum,
    Ben
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  • Profile picture of the author RogozRazvan
    Look ...

    I don't know a lot of universal truths but I'm convinced
    of one.

    And that is that 1 - 2 - 3 thinking works only in some
    circumstances. The most effective person is not the one
    which scripts his day using an 1 - 2 - 3 system but the
    one which internalized the habits and rituals of doing
    what he must do.

    Copywriting ... and about most things in life are like
    cooking. In cooking yes, there is a procedure, a way to
    do things but this is only on a superficial level.

    In reality the only thing you need to know is if X fits Y
    ... if A fits B. Maybe your copy requires no headline. Or
    maybe your copy requires only a headline and a call to
    action.

    Maybe you don't need a price justification because X ...
    or maybe 70% of the copy should just sell the price.

    The idea here is to learn the ingredients of selling ...
    learn how they combine and their true dynamic and
    "cook" something amazing.

    Nothing really works 100% from a script. It doesn't
    matter if it's AIDA or QUEST or or one of the thousands
    copywriting formulas.

    Your goal in life is to discover the goal and reverse engineer
    how to get there. Using a script simply is forcing yourself
    on that goal.

    For example, if you want to reach a new city, you don't simply
    go left, right, 100 meters ahead, because that's the best
    formula possible.

    You enter the location in the GPS and you let the GPS take you
    take.

    And to finally make my point ... to get from A to B you need
    to be a good driver and have a good car. You can have the
    best map in the world, without these two, it's hard.

    And in copywriting, the things that you need to know are:
    a) Human nature.
    b) Salesmanship.
    c) Basic writing skills.
    d) Some marketing knowledge.

    I know it's fun to see how good is John Carlton with words
    or how fun it is to read one of his sales copy. But without
    his experience of what makes people tick, it would be virtually
    worthless.

    So to write good copy, develop the traits of a good salesmanship
    in print. That's all.
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  • Profile picture of the author oppyeaunome
    Honestly you guys are right. You guys are "The Masters" I do apologize for trying to help a newbie or anybody for that fact. Now that I look at it it is crap. Thanks For Pointing that out so imma leave the gurus do their thing.

    Peace
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    • Profile picture of the author bluewatersailor
      Originally Posted by oppyeaunome View Post

      Honestly you guys are right. You guys are "The Masters" I do apologize for trying to help a newbie or anybody for that fact. Now that I look at it it is crap. Thanks For Pointing that out so imma leave the gurus do their thing.

      Peace
      Oh, absolutely; this place is just awful, The Masters hell-bent on keeping newbies from learning anything so they can keep the fame and the fortune all to themselves.

      For some crazy reason, though - I may have caught them when they were sated on baby seal brains or something - these evil Masters gave freely and generously of their expertise, writing long, detailed analyses and offering spot-on criticism when I asked. And all those sticky posts with all the help a newbie could ever use??? Must have been the LSD they used for seasoning.

      But at least now I'll have your posts shining like beacons in the night - the acme of copywriting perfection, piercing the veil and showing all us newbies The Truth. Nifty-keen!


      Ben
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  • When all is said and done.

    Here's what really matters, your list (or audience), your offer (it has to be good) then your copy (third on the list, it helps if it too is good).

    Spend 28 years and $148,000 learning the techniques (which is what I did).

    Or -

    Find out what your people want - and give it to them.

    Either way you've got a good chance of success.


    Steve
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  • Profile picture of the author RogozRazvan
    Don't take it this way.

    You have all the right to say and help however you can.

    I can only suggest to you that instead of using a A - B - C
    formula which are highly innefective, you should teach
    the traits and tools used by a copywriter.

    Saying that someone must create scarcity in a sales letter
    at the end of it it's not much. Explaining what scarcity
    actually means from a Cialdini POV for example is.

    Off-topic: I've saw a few segments from Blood Diamonds
    with Leonardo Di Caprio.

    There was an awesome example there of scarcity.

    "Company X buys all diamonds and hides them in their
    vault. They want you to think that diamonds are rare or
    how the hell would they convince a poor ******* to pay
    three months of his salary for an engagement ring?"

    Buying surplus diamonds from the market and keeping
    them into a vault, without any direct way to use them
    just to keep the current prices constant. Awesome,
    just awesome.
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  • Profile picture of the author wirriam
    oppyeaunome,

    I think you're onto something here. These other professional guru copywriters maybe just have an itch to battle or something... But the basic idea you have here, is great. I mean, keeping it simple is a good thing sometimes, isn't it?

    Take a look at Sean Mizes sales pages. He likes to keep it simple and his pages convert. Now, I'm sure some of you will turn what I just said around on me, and tell me Sean Mize is a respected warrior with a bit of a fan base, and THAT is why his products sell. Then let's take a look at his student, Trevor. He's sold WSO's before and they failed. After following Sean's simpler method, however, he was able to produce over 200+ sales in 28 hours. People like simple! Your copy doesn't have to be beautiful, it just has to hit the spot in the readers eyes.

    That is why I am giving you thanks, oppyeaunome. Keep up the good work, and thank you for adding more value to this forum.


    William
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  • Profile picture of the author Daniel Scott
    Selling WSOs doesn't mean you know shit about copy.

    The WSO market is primed and ready to buy pretty much anything (at least for now). It's like Clickbank launches five years ago.

    Look, I hate being a dick like this. But I have a compulsion to point out logical fallacies, and I think this is one of them.

    -Daniel

    P.S. Wait... was his latest message sarcastic? I thought he was being serious. This is why </sarcasm> tags are useful, people.
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author The Copy Nazi
    Banned
    Writing a sales letter is almost like breathing
    Gosh. Who knew?
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  • Profile picture of the author shawnlebrun
    Wow, I can't believe you guys are treating the Highest Paid Warrior Ever this way.

    I'd hate to think how you'd treat the lowest paid Warrior ;-)
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  • Profile picture of the author mimzi
    Hi,

    Thanks for a good and directive writing about sales letter.In this realm i am new and trying to catch what ever i got from web.All i want to need a practical example that could illustrate more .

    Thanks once again for helping people like me.

    Regards.
    Signature
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  • Profile picture of the author WeavingThoughts
    Learn more. Then think of releasing a WSO. People who frequent this sub section are usually intermediate or advanced in this trade, not amateurs
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  • Profile picture of the author BrianMcLeod
    Bad advice to say the least.

    30 lashes with a wet noodle for you, sir.

    This is a dangerous section of the WF to plow into and barf out the kind of nonsense you just 'gurged.

    Just sayin'...
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    • Profile picture of the author CopywritingTony
      Originally Posted by BrianMcLeod View Post

      Bad advice to say the least.

      30 lashes with a wet noodle for you, sir.
      You my friend, have just painted a very nasty image... I used to like Top Ramen...
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