Serving Two Different Niches With One Site

5 replies
We are real estate investors. We have a website/blog that currently has an opt-in for real estate investors.

We've gained a decent sized mailing list from this opt in.

These investors that join our mailing list are potential buyers of our real estate deals.

In our particular niche in the real estate business, however, we need to constantly be meeting buyers AND sellers.

To attract sellers as well, I was thinking about adding an opt in opportunity for potential sellers too.

My plan to accomplish this, was to make it clear that we're investors on the home page of the site (and banner), and that we buy AND sell real estate.

In the navigation menu, I was going to place two separate buttons that lead people from either target market to resource pages that serve each individual target market.

These resource pages would provide some general helpful information, along with links to my blog posts that address each niche's main pain points.

These resource pages would also contain the opt ins that are associated with each individual target market.

To keep from having to maintain two different blogs (one for each target market) I was going to continue serving each niche with blog content from one single blog.

With all of that said, here's my question:

Is it possible to properly serve two target markets from the same website?

If so, what are the precautions that should be noted in this approach?

If I posted this in the wrong category, I apologize.
#niches #serving #site
  • Profile picture of the author ewenmack
    Think of web pages instead of websites for serving your readers as well as Google.

    The home page should be a 2 choice affair where the reader decides which is him, a buyer or seller. The home page consists of just 2 buttons that take up the whole page.

    If you are using ppc, then you would direct the reader to your internal pages.

    Best,
    Ewen
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    • Profile picture of the author mrniceguy123
      I think that's a fantastic idea. Might you know of a website off hand that you can refer me to that has a homepage set up in such a way?
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      • Profile picture of the author ewenmack
        Originally Posted by mrniceguy123 View Post

        I think that's a fantastic idea. Might you know of a website off hand that you can refer me to that has a homepage set up in such a way?
        Unfortunately I don't know of one off hand.

        When I recall the one I saw I'll post the link.

        Best,
        Ewen
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  • Profile picture of the author Dyson Clay
    No need for any "special" setup. Just get a webdeveloper to build u this page for a few hundred bucks. Its a simple page with 2 links embedded under 2 pictures...once they click on it they get sent to their particular page.
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    • Profile picture of the author marciayudkin
      I think that's a fantastic idea. Might you know of a website off hand that you can refer me to that has a homepage set up in such a way?
      Jobs posting sites and vacation rental websites are two examples of sites that have to appeal to two sets of users, just as in your case.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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