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AR Series Gurus - How fast do you get to pitchin'?

by SeanIM
6 replies
I'm writing out an AR series (draft for new project) before I hand over to another pro to punch it up or completely scrap it and rework the initial series of 7...

Now, the thing I'm pondering (although I'm trying to cut out this pondering shit)...so I figure I'd ask here.

One guy I trust told me he's not doing any pitching for the first 7...just warming some cold traffic, etc etc then beginning the pitch after that.

And I know some people say, sure warm a little but pitch as fast as you can.

What's your take on it and why? (results?)

Muchos Danke guys...
#fast #gurus #pitchin #series
  • Profile picture of the author Steve Russell
    Hey Sean,

    Realize it does vary by niche and the amount of pain and urgency your prospect is experiencing.

    If it's cold traffic, I usually work a 5 - 10 day AR sequence.

    My reason for this is two-fold..

    I'll try to overcome any possible objections a prospect may have to purchasing the product/service, before they're aware of what exactly the promotion is. This sets the barrier to buying much lower.

    In a few of the emails, I'll allude to the solution to their problem as subtly as possible in an attempt to build some anticipation and keep it front of mind that I can help. Flirt and tease 'em.

    After I've made my pitch, in the following 5-10 emails I'll be sure to include a link to the promotion as a gentle reminder...almost as an afterthought.

    Hope that helps.
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  • Profile picture of the author copyassassin
    Originally Posted by SeanIM View Post


    What's your take on it and why? (results?)
    .

    Hi Sean,

    Here are a couple of questions to ask before giving you a solid answer:
    • Do you have a solid product line? or is this an ebook?
    • Do you have upsells?
    • What is the lifetime value of each client?
    • Of the top 20% that stay, how long will they stay?
    • Do you have continitity in their sales?
    • What is the average "buy" time needed to make a sale?
    • Do they need your stuff RIGHT now?
    • What are your price points?
    • What is the median income of a person who buys your stuff?

    I hate to say it depends, but it does.

    Answer those questions, I'll provide a better answer.

    Adam
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    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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  • Profile picture of the author Don Grace
    What's up Sean,

    You already know my answer

    Look at it like this, I'm not just warming them up, I'm selling myself by building a massive trust bond. I'm also 100% transparent, authentic, and even vulnerable.

    I don't just give away extremely valuable stuff and show them what they want, I also like to share the fun stuff with them whether it's firing weapons in the desert, dropping crawfish traps in Tahoe, or pitching a tent in the woods... (All of which you can weave in a comparison message to what's being taught and sold)

    This way, it's fun for me and they get entertained and educated at the same time.

    What I get in return is a fiercely loyal following who knows I have their best interests at heart.
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    • Profile picture of the author SeanIM
      Haha totally man. Actually you're one of the main reasons I started this thread based on a convo we had a week or so ago on FB.

      Just sent off my rough outline to an ad copy guy that has likely more experience in this field than I do to help me punch it up and to see what he's got in regards to 'closing the deal' in his emails. If nothing else I'll have another set to que up... to test against my version I'm working on.

      Raydal...I also totally dig your take on this and the distinction makes a lot of sense...re: AR vs Newsletter vibe. I recently went back through the course I bought from you some time ago and dig the layout and structure of your selling flow in a true AR environment. 2 thumbsup


      I think what I'm fishing for is experiences/takes on...a blend of this selling and warming, esp since this is in the IM side of things that are obviously very skeptical and jaded.

      Likely a warming up period might be needed...esp since this will be done via cold traffic to an unknown (me) to these people.


      Originally Posted by Don Grace View Post

      What's up Sean,

      You already know my answer

      Look at it like this, I'm not just warming them up, I'm selling myself by building a massive trust bond. I'm also 100% transparent, authentic, and even vulnerable.

      I don't just give away extremely valuable stuff and show them what they want, I also like to share the fun stuff with them whether it's firing weapons in the desert, dropping crawfish traps in Tahoe, or pitching a tent in the woods... (All of which you can weave in a comparison message to what's being taught and sold)

      This way, it's fun for me and they get entertained and educated at the same time.

      What I get in return is a fiercely loyal following who knows I have their best interests at heart.
      Signature

      >>> The 3 Secrets to How I Made $152,414 in 7 Months! <<<

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      • Profile picture of the author Raydal
        Originally Posted by SeanIM View Post


        Raydal...I also totally dig your take on this and the distinction makes a lot of sense...re: AR vs Newsletter vibe. I recently went back through the course I bought from you some time ago and dig the layout and structure of your selling flow in a true AR environment. 2 thumbsup


        I think what I'm fishing for is experiences/takes on...a blend of this selling and warming, esp since this is in the IM side of things that are obviously very skeptical and jaded.

        Likely a warming up period might be needed...esp since this will be done via cold traffic to an unknown (me) to these people.
        If you are writing for a skeptical marketing then here's
        the BIG SECRET: You take their side. You agree with
        their skepticism and then move from there.

        You can do this by simply voicing their concerns and show
        that you understand their fears and even AGREE with
        them.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Raydal
    Different marketers seem to have a different definition of
    an autoresponder series (ARS). For me, an ARS is a series
    of connected letters (emails) that work together as a
    unit with one aim in mind: to sell a product.

    When marketers claim that you have to "warm up your list"
    they are referring to a newsletter, not ARS.

    If what you are referring to is an ARS attached to a
    landing page which leads to a sales letter, then you
    start selling in your FIRST email. There is no "warming up"
    in this case. If you are just building a 'news letter' list
    then you can warm up as much as you want.

    At least that has been my experience of over 10 years
    of writing autoresponder series for myself and my
    clients.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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