Copywriters: How To REALLY Get SEO Traffic To Your Salesletters (WITHOUT Getting Slapped)

15 replies
Hey guys,

To be honest I thought every
writer worth their salt knew this
stuff anyway, but it seems not...

Here's how you can get decent SEO
on your salesletters - completely
whitehat and ethically...WITHOUT
hurting your conversions.

1- Go into the html, change the page title
to the main keyword. Put other words in there
if you want to, but make sure the keyword
comes first, and that other words are separated
with the "|" symbol

2- Name the images on the site something
that relates to the main keyword. You can also
go as far as doing the same with the ALT tags,
but if you do, you may confuse some site
visitors who have images switched off.

3- Use the main keyword again, right at
the bottom of the page outside the main table,
next to the links for disclaimers and privacy.
Make it the last word on the page. It's
unobtrusive, won't affect conversions,
but the SE's will eat it up.

Lastly, if you can can naturally fit the keyword into
the main sales copy, use it once there too. A lot
of the time you'll find you're naturally using LSI
keywords in the copy anyway, so you'll get
traffic from them too.

BUT - if you can't fit your keyword naturally into
your copy, don't bother. You'll still see effects
from the other stuff you've done.

Also, always make sure each page has
Privacy, Terms, & a Disclaimer...

And you'll find an XML sitemap will give
you an extra nudge toward the fabled top
spot too.

All you need to do from there is build some
links, and decent rankings really aren't too
hard to come by.

See how simple that is? And the best part is that
it won't affect your conversions at all.

Good luck.

-David Raybould
#benefits #copywriters #salesletters #seo #slapped
  • Profile picture of the author Kevin Lam
    Hey David,

    That's much better advice than the other one. It's just the basics of proper on-page SEO though.

    Just fyi for everyone, you don't HAVE to use the "|" for separation. You can use dashes (-) or even colons (::::.

    I haven't had problems with alt tags although it's also recommended to use the "title" tag for the image as well. Sometimes, it's over-doing it but I do use it.

    If a keyword term doesn't make sense, don't force it. I.E. Let's say the keyword was "lawn mowing dallas". You wouldn't use that exact term but you can nudge it in there with "lawn mowing services in dallas". Although the keyword isn't optimimal, it is still picked up by the SE's.

    There's many other elements in SEO, so be sure to learn about them. And even though I think on-page SEO is important, off-page SEO is even more critical. Think of it this way, people who don't know you can hear what you say and still doubt it, but when a lot of OTHER people say something about you, it's more believable thus being more critical. With that trust, you must build on it by saying/doing what others say you're doing. Get my drift?
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    • Profile picture of the author JakeRhodes
      Originally Posted by Kevin Lam View Post

      I haven't had problems with alt tags although it's also recommended to use the "title" tag for the image as well. Sometimes, it's over-doing it but I do use it.
      I use the "title" tag too. I think it looks good when a customer rolls over an image and they then receive a little bit of addition information. It's easy to do and it adds to the positive experience of the customer.
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  • Profile picture of the author David Raybould
    Sure it's just basic on-page SEO...

    But it works, and I bet a lot of the
    guys checking out this forum had
    no idea how easy it was to get
    organic traffic to a salesletter.

    Until I saw that other post,
    I hadn't realised how many people
    there are out there that maybe
    didn't know stuff like this.

    Hopefully it will help some people,
    and make them realise they can
    attract SE traffic directly
    to their salesletters without
    resorting to keyword spamming.

    Obviously it's the tip of the iceberg...
    People can take it much further
    by getting into silo stuff and taking
    the LSI thing to the max, not to
    mention a serious linking campaign...

    But I don't want to bore my fellow
    copywriters with what I get into
    on my downtime lol.

    I'll leave you with another tip though-

    Create a wp blog on your site in a directory
    named after your biggest keyword...

    Then post some articles to other pages
    on your site, maybe 2 or 3 a week.
    Each time you post one, write a small
    blog post about it and link to it. Then
    ping your blog.

    Once you've got 3 or 4 posts you'll
    be seeing some increasing regular
    traffic.

    Hope that's useful to some of you
    guys.

    -David Raybould
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    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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  • Profile picture of the author Kevin Lam
    Hey David. I was saying it's basic SEO, it wasn't anything to defend. You did a great job compared to the tips given out the other day by someone else.

    Oh yeah, GREAT suggestion on the blog. Having a blog is a very powerful tool.

    And Mike made a great suggestion on WebCEO. It's a great program. I purchased the professional unleashed version. It's awesome.
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    • Profile picture of the author tradewiser
      "3- Use the main keyword again, right at
      the bottom of the page outside the main table,
      next to the links for disclaimers and privacy."


      Why is the above point important?

      Wal
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      • Profile picture of the author David Raybould
        Originally Posted by tradewiser View Post

        "3- Use the main keyword again, right at
        the bottom of the page outside the main table,
        next to the links for disclaimers and privacy."


        Why is the above point important?

        Wal
        Because for some reason it carries
        weight in the SERPs if the main
        keyword is the first and last things
        they see on the page.

        Hence having it in your page title,
        and then right at the bottom too.

        Hope that clarifies.

        -David Raybould
        Signature
        Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

        Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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        • Profile picture of the author la dominatrix
          Originally Posted by David Raybould View Post

          Because for some reason it carries
          weight in the SERPs if the main
          keyword is the first and last things
          they see on the page.

          Hence having it in your page title,
          and then right at the bottom too.

          Hope that clarifies.

          -David Raybould
          Thanks David I was aware of the other factors and always have my keywords forst, but never thought of having them last as well. Off to sort out all my patges.
          TA lA dOMINATRIX
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  • Profile picture of the author CheapSeoContent
    The main trick is to optimize the sales letter with certain eye catching keyword and it will help you boost traffic and sales.
    If you need any help regarding writing, just let me know.
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    • Profile picture of the author MontelloMarketing
      Originally Posted by CheapSeoContent View Post

      The main trick is to optimize the sales letter with certain eye catching keyword and it will help you boost traffic and sales.
      If you need any help regarding writing, just let me know.
      I agree 100%. The BEST thing you can do in your sales letters is to pack a bunch of eye catching keywords in there. CheapSeoContent is 100% right. It's an excellent way to make your pages more readable too. And everyone knows the higher density of keywords you put in there, the better your sales numbers!

      All hail cheapseocontent!

      (sigh)
      Signature
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      CLICK HERE!
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      • Profile picture of the author k0zm0zs0ul
        Originally Posted by MontelloMarketing View Post

        I agree 100%. The BEST thing you can do in your sales letters is to pack a bunch of eye catching keywords in there. CheapSeoContent is 100% right. It's an excellent way to make your pages more readable too. And everyone knows the higher density of keywords you put in there, the better your sales numbers!

        All hail cheapseocontent!

        (sigh)

        LMAO...oh lordy..did a quick skim and I ALMOST thought you were serious for a second- it almost ruined my good opinion of you.
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      • Profile picture of the author Ronak Shah
        Originally Posted by MontelloMarketing View Post

        I agree 100%. The BEST thing you can do in your sales letters is to pack a bunch of eye catching keywords in there. CheapSeoContent is 100% right. It's an excellent way to make your pages more readable too. And everyone knows the higher density of keywords you put in there, the better your sales numbers!

        All hail cheapseocontent!

        (sigh)
        I was really thinking of asking CheapSEOContent, which keywords will get a higher CTR if I put ads on my page by including those keywords in my sales copy? .

        Just kidding. Thanks for the laugh Vin . Can't control my laughter.

        (sigh) people think it's all SEO and not copy (sigh), and it's cheap too. (sigh)

        Thanks David for the awesome posts. I appreciate it.
        Signature
        I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

        Now, Here's The REAL DEAL:
        Either I make YOU at least 10 times of what I charge YOU OR
        I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
        *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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  • Profile picture of the author Olivier Vasquez
    Great advice- But for 2, only name your
    pics with the keywords if you think the
    picture is gonna get a High Click Through Rate...

    ... Because, if Google sees so many impressions
    without one click on your pictures- It can cost
    you points on your Quality scores. [Tested information]

    So if you don't want to get ranked for your pictures,
    because yo don't think they will be compelling enough
    for a Click
    (If found alone on a Google picture search)
    name the images with numbers rather than keywords; that
    way Google knows you are not trying to rank for them...

    So your bullet images, name them with numbers-
    Your signature image- Name them with numbers-
    Etc

    Caption your pictures, with relevant content!

    I hope this was a good complement to your Post-

    Great Advice David, thanks Bro...
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  • Profile picture of the author Sam Stein
    hi david, thanks for the good advice.
    I'm kinda new to all this stuff, but getting there (i think).
    I was a little confused where you say to use the main keyword at least once in the body of the sales copy - I've read that it should comprise about 2% of the total copy???
    Is once enough?
    Is 2% too much??
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