Copywriters: How To REALLY Get SEO Traffic To Your Salesletters (WITHOUT Getting Slapped)
To be honest I thought every
writer worth their salt knew this
stuff anyway, but it seems not...
Here's how you can get decent SEO
on your salesletters - completely
whitehat and ethically...WITHOUT
hurting your conversions.
1- Go into the html, change the page title
to the main keyword. Put other words in there
if you want to, but make sure the keyword
comes first, and that other words are separated
with the "|" symbol
2- Name the images on the site something
that relates to the main keyword. You can also
go as far as doing the same with the ALT tags,
but if you do, you may confuse some site
visitors who have images switched off.
3- Use the main keyword again, right at
the bottom of the page outside the main table,
next to the links for disclaimers and privacy.
Make it the last word on the page. It's
unobtrusive, won't affect conversions,
but the SE's will eat it up.
Lastly, if you can can naturally fit the keyword into
the main sales copy, use it once there too. A lot
of the time you'll find you're naturally using LSI
keywords in the copy anyway, so you'll get
traffic from them too.
BUT - if you can't fit your keyword naturally into
your copy, don't bother. You'll still see effects
from the other stuff you've done.
Also, always make sure each page has
Privacy, Terms, & a Disclaimer...
And you'll find an XML sitemap will give
you an extra nudge toward the fabled top
spot too.
All you need to do from there is build some
links, and decent rankings really aren't too
hard to come by.
See how simple that is? And the best part is that
it won't affect your conversions at all.
Good luck.
-David Raybould
Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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