3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Email marketing + cold calling basics

by socialentry
2 replies
Hi,
I am going to combine email with cold calling

1st call's goal: to get permission to send the email, also is a good excuse to get a warmer call
2nd call goal: to get an appointment

I know someone who is apparently successful selling telecoms level to corporate buyers this way, but I'm in finance and it is at a personal level.

If the guy didn't open his email after say a week, what is a good way to go with the flow on the second cold call?

Any specific tips for those who tried this? thanks
#basics #calling #cold #email #marketing
  • Profile picture of the author ewenmack
    What size company are you going after?

    Bigger companies can be tricky finding the "real" decision maker.

    Best,
    Ewen
    {{ DiscussionBoard.errors[7957234].message }}
    • Profile picture of the author socialentry
      Any really, I set appointments for a financial advisor, so basically I call people at work to tell them they can save on taxes/rearrange their personal portfolios/etc.

      As long as the guy has more then 50 k set aside for retirement, I'm happy. Can be the CEOs but executive or even a manager is OK also because its personal.
      {{ DiscussionBoard.errors[7957282].message }}

Trending Topics