Don't use the word "death" in your tagline

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That's what one marketing expert told the owner of Saddleback Leather. Thankfully, he ignored that and concocted a gem: "They'll fight over it when you're dead."

You've read that storytelling is important your marketing and copywriting, and Saddleback is often mentioned as good example. It's more than a sales letter or an AR series. Here is how they weave their brand story in to all their marketing:

We Grow Media – Dan Blank » How Saddleback Leather is Building Their Brand Online

More here:

http://gearpatrol.com/2011/07/25/int...eback-leather/

http://adage.com/article/small-agenc...panies/234741/

http://blog.smallbusinesscopywriter....your-emotions/
#death #tagline #word
  • It's one of the best, most enjoyable, making you buy without bothering about the price inter web sites out there.

    http://www.saddlebackleather.com/

    And (dare I mention it) it uses lots and lots of humor.

    How can that work when everyone but me and a few others says it doesn't?

    The good news is - because of the content, the stories, the fun, the demo's, the extraordinary bags and the delighted customers.

    Dave Munson and Saddleback are laughing all the way to the bank.


    Steve
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