Loans Copywriting - How to Find Good Copy

8 replies
All financial copywriting from guys like Makepeace that I've seen revolve around investing. Do you know of any good resources or copy to do with loans i.e. customer borrowing money to buy what they want? Anything will help.

Ripped what I can from PPC and websites. Haven't got very far with the quality of copy. Competitors have a very different style to what I'm use to where it's loaded with big banks, branding, and upfront copy of "here's what I have for you".
#copy #copywriting #find #good #loans
  • Profile picture of the author ewenmack
    Are you looking for consumer or business loans?

    Best,
    Ewen
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  • Profile picture of the author wrcato2
    How much are you really worth? Find out in 5 minutes or less

    The loan manager laughed when I walk in the door, until I made a a $5,000 depost
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    • Profile picture of the author Alex Cohen
      Loans are heavily regulated here in the U.S. If the laws are similar where you're at, be very careful that the claims you make comply.

      Alex
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  • Focus on your point about your customers having the money to get what they want. You'll be focussing on what they want: their end result. That's the key - to always focus on your an outcome your customers want. Your copy starting with the headline that you use, should lead your customer into actually having the thing they want.
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  • Profile picture of the author Joshua Uebergang
    Both consumer and business loans depending on the loan type. Primarily consumer.

    Australia has similar regulations, but seem to not be as tough as the US.

    Target, thanks. Something I've done a little of and can do more of.
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    • Profile picture of the author ewenmack
      Originally Posted by Joshua Uebergang View Post

      Both consumer and business loans depending on the loan type. Primarily consumer.

      Australia has similar regulations, but seem to not be as tough as the US.

      Target, thanks. Something I've done a little of and can do more of.
      A couple of things...

      1 Hunting down and swiping other ads is a poor substitution
      for finding out yourself what the desires are of each market group.

      By market group, I mean you have to go into sub groups of
      of business and consumer.

      As an example I'm running lead generation targeting working capital to
      businesses who have heavy machinery. This sub sector hasn't the regulations like others.

      2 You gotta know the perceived risk in dealing with your type of business.

      Why? because it is the single reason prospects don't buy.

      Then address that in your advertising.

      You don't get this crucial element from swiping.

      Best,
      Ewen
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      • Profile picture of the author Joshua Uebergang
        Rick, awesome. Most copy I've written have not had a desperate market to begin with so yeah, I overvalue "pretty words". I'll have to do better at identifying with sub-markets seeing that I'm new to loans.

        Ewen, I've compiled good market research from interrogating sales staff who close the loan. Definitely could address their biggest risks in the copy more. Thanks.
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  • Profile picture of the author RickDuris
    Originally Posted by Joshua Uebergang View Post

    Ripped what I can from PPC and websites. Haven't got very far with the quality of copy. Competitors have a very different style to what I'm use to where it's loaded with big banks, branding, and upfront copy of "here's what I have for you".
    WTH are you talking about, Joshua?

    You should take a second, third and fourth look at those PPC websites. They're spending THOUSANDS a day, in an ultra-competitive market.

    That HAS to tell you something, yes?

    Something tells me you over value 'pretty words.' I say BFD to pretty words in this market.

    The market is desperate, when it's desperate. It has the 'porcupine in heat' theory of marketing written all over it. (Look it up.)

    In this market, it's all about your positioning, offer, source of traffic and how well you identify with your specific sub-market.

    Something tells me, based upon your answer to Ewen, you haven't given these much consideration.

    Joshua, I respectfully suggest you get your priorities straight, before you waste any more time.

    Play with pretty words now and you'll squander time, money and opportunity.

    - Rick Duris

    PS: These guys are running cable TV ads in the states right now:

    Small Business Lending and Financing | Newtek Services ::..

    Notice their message to market match. They 'get' their market.

    However--I'd challenge them about trying to be everything to everybody in small business on this particular website.
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