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I have been studying how to write copy for some time now and every now and then I wonder how effective the 3 step letter really is. When I look at copy that has sold millions of dollars they are usually 1 letter. As a copywriter do you feel that 1 letter should sell what you are trying to sell?
#letter #step
  • Profile picture of the author BrianMcLeod
    Originally Posted by mikebisnis View Post

    I have been studying how to write copy for some time now and every now and then I wonder how effective the 3 step letter really is. When I look at copy that has sold millions of dollars they are usually 1 letter. As a copywriter do you feel that 1 letter should sell what you are trying to sell?
    When you're looking a sales letter that has sold millions, you're looking at the final piece of the puzzle... how many touches has the customer had to get there?

    That's the point of Kennedy's 3-step method (as if Kennedy invented a cold-prospect sequence).

    Key word: GRADUALIZATION
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