My Sales Page Only Converts at .3%, Please Help!

The second sentence negates the first.

Your conversions are low because you're trying to market a "make money" product to people who aren't looking to make money.

Hey Clark,

I think you're missing Kyle's point.

Your page will always struggle if
you're targeting the wrong people.

The fastest way to improve your
salespage is to get appropriate
traffic to it.

Once you've got that, then you
can look at tweaking conversions.

And when you're ready for that,
job 1 is to get rid of the merchandise
pictures under the headline.

They serve no purpose, and you're
wasting some of the most valuable
real estate on the page.

But even that's basically irrelevant at
the moment...traffic is the real issue
here.

Good luck

-David Raybould

Hi David. Yah I totally understand his point and I wasn't trying to be smart. Coming into this project I knew what I was getting into and knew it would be a tough sell. But I'm still just hoping any of you may have some pointers I can do to improve my page. I appreciate your suggestion on removing the picture. I'll probably go ahead and replace it with something else. Thx

I think you should check following first:
1. Is your traffic really targeted ? Maybe you just think, that it is so ...
2. Is product you offer really good and required by customers ?
3. Compare your product with competition - maybe visitors from your site come back to any other competitive product, because they saw yours is not so good
4. use google analytics and try to identify from which sources of traffic are visitors leave faster as they could read all about your product

... there is a lot of other points to do, but I would start with this 4 first.

e.g. we have conversion ratio 1.75% - 2% and we still search for next options how to improve it every day

Okay try this:

Swap your headline with the subheads
below it. Get rid of 99% of the yellow
highlighting. Overuse of that stuff
negates the objective of using it.

Pull your headshot out of the body copy
and put it slightly above.

Make your body copy easier to read.
Those big blocks of text are a
conversion killer.

Make your sentences shorter. The
shorter they are, the more your
letter will get read. Try and make
each as short as it could possibly
be while still getting the point across.

Put your guarantee above where
you mention the cost. And before
you give the price, you need
to build some value. Just coming
out and asking for $79 isn't
going to work. You need to explain
to them why it's such a hot deal...

But more than that, you need to
let them know why they absolutely
must order now.

Lastly, you may want to check out
some successful online salesletters.

Visit the marketplace at clickbank.com.

Watch the rhythms- study how the
successful salesletters have a
certain order to the page.

Hope that helps.

-David Raybould

Honestly, .3% when targeting a make money product to Star Wars fans - kind of like selling a knitting ebook to the hells angels. Sure you're going to get a few sales, but probably only about .3%. Yes, the letter could be improved, but it will be largely USELESS unless you fix the basic issue here.

Not to overly generalize here, but for the most part, hard-core star wars fans don't have money that they would spend on things like that. They don't need money. The money that they DO have is managed by their wives/girlfriends/mothers, and they get an allowance to buy their toys.

It's just like the WoW crowd - the products targeted to them have to be pretty inexpensive, and even then, the only reason the WoW crowd buys them is because most of the products they are buying are telling them how to get something that they were about to buy online anyway, for free (aka Gold).

Now, not ALL of them are like that - but with your page the way it is, needing help with the copy anyhow, I would suggest that with REAL targeted traffic that page might get 1%, based on what I saw.

That means, essentially, that your target market only makes up about 1/3rd of your actual "traffic". Which is not good. That means you're going to have to buy 3X the traffic, just to get the amount of sales that you would get with real, targeted traffic.

You've already gotten plenty of suggestions on how to improve the copy, and they're right on the mark. And I know you are, for some reason, dead set on sending unconverting, untargeted traffic to your sales page. But banner ads are relatively cheap - put that much innovation into a real, targeted ad, and you could end up with a winner.

Show us all how smart you really are, and start taking the right steps towards improving your conversion.

- Cherilyn